Local marketing in the digital age is constantly changing for the better and simultaneously getting more confusing. What you thought was true yesterday may not be true today. As a case in point, there is a recent study out that shows that consumers use their tablet computer in the home 74% of the time. […]
Local advertising is changing from traditional media to digital, from offline to online. Well here is an interesting chart from BIA/Kelsey that shows a dramatic shift within the dramatic shift to online. The number of mobile searches is going to surpass the number of searches done from desktop computers by 2015 and keep rising from […]
I think most of us are way past the loss of value of the printed Yellow Pages, as many of our clients don’t even co-op them anymore. Consumers have simply moved online to find out information about local outlets for their favorite products. So I was really fascinated to read about how Green the printed […]
Social media should be a big part of your retail advertising strategy. When used in conjunction with your local retailers, it’s free and effective, that’s as good as it gets. Providing tools in your marcom portal for dealers to post your content on their Facebook page is a must. Once you have your Facebook execution […]
Winning the last three feet at retail has always been a difficult challenge for marketers. Things maybe getting more exciting according to this report from BabyCenter. This shows some dramatic growth from last year to this year in the percentage of mothers who use their smartphone or tablet while shopping, and how they use it. […]
Things are already bad enough at your local newspaper’s office with subscriptions continuing to fall and the print ad revenue falling right along with it. Now from a blog post at Newsosaur, we see that newspapers aren’t keeping up with the growth in digital advertising. All along the idea has been that local newspapers […]
Here’s are some interesting survey results from a recent eMarketer.com blog post. For years coupons were the exclusive property of the print world and old habits are hard to change. Now, according to this research, it takes combining mail, magazines and newspaper coupons to come up with a percentage of consumers who prefer something else over […]
If you’re responsible for a brand where your dealers have defined markets, Google Adwords has just made your life a lot better. Google Adword campaigns can now be restricted to appear in specific zip codes, to match the exclusive markets you’ve given to your dealers. Above is a screen shot from Google’s blog entry explaining […]
Advertising is in the middle of a huge evolution/revolution. Traditional advertising expenditures are taking a hit as marketers move to digital, this according to an article on eMarketer.com: According to a February report from the Society of Digital Agencies (SoDA), digital marketers worldwide are investing a greater portion of their total marketing budget online this year, which […]
As a company that is very interested in local marketing automation, we keep an eye out for information that indicates where things are heading. We especially watch newspapers because traditionally local retailers have relied on the printed newspaper as their main tool for local advertising. As the the internet has grown, we’ve been watching newspapers […]