I always thought that consumers would have a product or brand in mind when they started their search for coupons or special offers online, according to this study I was wrong. Consumers searching online for coupons and savings are far more likely to be looking for store-centric deals than product-specific promotions,according to [pdf] a ShopAtHome.com analysis of […]
There are lots of reasons to connect your local print advertising to local digital landing pages. The biggest reason is that consumers want more information than what a newspaper ad or direct mail piece can give them and they are already inclined to go online for more information, so it makes sense to make […]
Most brand managers are interested in social marketing even though the actual value of social is still difficult to document. One of the missing metrics is how many social site visitors head for a local retailer to buy the product they saw on a social site. Well, here is a study that starts to […]
As print newspaper advertising continues its downward trend there are lots of questions about where to move those local advertising dollars. The simple answer is to go online but online is a big place. Here’s a good chart from the IAB that may help you think through what it means to go digital locally. The […]
Social media is still a work in progress and most marketers responsible for retail advertising are taking a wait and see attitude. Here is a chart from eMarketer.com that demonstrates how popular social is with moms. That moms are big-time social network users is demonstrated in study after study. eMarketer’s latest forecast shows that this year […]
Mobile search is special for those of us involved with local advertising as we can target to consumers who are looking for our product and are in close proximity to one of our best stores. Target marketing doesn’t get much better than that. What makes it even more appealing is that Google owns the […]
As print newspaper ad revenue is trending down, online ad revenue is on an upward track after a brief dip for the recession. The chart is from a blog post on IAB.net and clearly shows that the growth in online ad revenue is roaring ahead after a dip in 2008. “The year-over-year growth between Q1 […]
It seems to be a never ending story, the decline of ad revenue for newspapers. Here’s the latest from the Newspaper Association of America. You can read more at MarketingCharts.com but this pretty much sums it up, Print revenues have now halved (in absolute dollars) since 2006, according to NAA figures. After a period of mild […]
Over the past several years the percentage of consumer time spent watching television and the percentage of advertisers budgets spent on television have matched each other fairly well. Last year (see blog post) 43% of media consumption time was spent on television and 42% of ad budgets were spent on television. But there are signs that perhaps […]
This is becoming a favorite metric for tracking the transition of ad spending from traditional to new media. Mary Meeker of KPCB is the author of this slide and you can see her entire presentation here. There shouldn’t necessarily be a one to one ratio in time spent with media to percentage of ad spend with that […]