This is becoming a favorite metric for tracking the transition of ad spending from traditional to new media. Mary Meeker of KPCB is the author of this slide and you can see her entire presentation here. There shouldn’t necessarily be a one to one ratio in time spent with media to percentage of ad spend with that […]
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Showrooming is a new phrase used to describe consumers who use their smartphone or tablet computers while they are in the store to find a better price and buy elsewhere. Earlier we blogged about how Target wants to sell only unique products to defeat the practice and they have the muscle to demand that from […]
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Google is fun to watch. Yesterday at the click of a button somewhere in the Google Complex they changed over 80 million Google Places pages to Google+ Local pages worldwide. So what does that mean? There is a good article on Search Engine Land that gives us this, Here’s a brief overview of what’s new […]
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Over the past 15 years the Internet has had a major impact on traditional advertising media. Printed newspapers, Yellow pages, direct mail, magazines, brochures and more have seen consumers and advertisers move online. During this period television viewership and advertising has stayed strong in spite of the Internet. Well, now television advertising is going to […]
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Someone put out a graphic recently that demonstrates how confusing it is to deal with all the intricacies of planning and executing a social marketing campaign. Not to be outdone, BusinessInsider.com published this graphic on mobile marketing from Luma Partners You are certainly welcome to click this graphic to enlarge it but it won’t help you in the […]
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The printing business has suffered enough in the last few years and didn’t need anymore bad news, but here are the revised shipments numbers from the Commerce Department as reported on Whattheythink.com You don’t have to study this chart (click to enlarge) to understand the overall message, printing isn’t what it used to be and […]
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The Interactive Advertising Bureau (iab) just released a study about multi-screen users and has some good information about how consumers are distracted as they watch TV while they simultaneously surf the Internet on a second device. The real danger here is that television commercials become less effective as consumers tune out during breaks in the […]
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Marketing today is in a constant state of change as we have to keep a watch on consumer behavior and the new technologies that have an impact on the way consumers shop. Here’s a chart from EdisonResearch.com that should remind us how much things have changed in the last few years. If you sell to […]
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Just when you think you’ve modified your advertising and marketing strategy to adjust for all of the changes in technology and consumer behavior, something else comes along that could change everything, again. Well, Dish Network is dishing out a major disrupter to television advertising, it’s called Auto Hop. According to this article on NewYorkTimes.com Auto Hop […]
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There is a lot of interest recently in whether or not advertisers will flock to Facebook in the coming years to make them worth their current market valuation. BIA/Kelsey thinks that advertisers will spend more on social in the coming years as they are referenced in a recent blog post at MarketingCharts.com US social media […]
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