Here is a study that asked over 300 digital marketers what they think of the information they have at their disposal to measure the effectiveness of their digital marketing efforts. Overall, this research tells us that these marketers believe that digital marketing will work, they just can’t prove it or improve it. So, if professional […]
Local advertising spending will grow, according to local advertising research firm BIA/Kelsey, from $136.2 billion this year to $151.3 billion by the end of 2016. Most of that growth will come from local digital advertising as traditional local advertising will remain flat. The article further adds, According to BIA/Kelsey CEO Tom Buono, much of this local […]
Here is a graph from a recent CMO study about the predicted growth in social media spending. This is pretty impressive even before you realize that it’s difficult to spend a lot of money on social media because for the most part it’s free of publication costs. For those of us interested in local market […]
Near the one year anniversary of The New York Times paywall implementation, The Times has announced they will continue the paywall and limit the number of free articles to 10 from the previous level of 20 per month. This sounds like good news for The New York Times and may be good news for other papers. […]
As we move more and more to digital channels for advertising and marketing, the more data we have and the more we see how important it is to integrate, in near real-time with all the important data being collected across the enterprise. This chart comes from an article on eMarketer.com and quite nicely matches the issues we […]
Recently there is a lot of analysis around what is going to become known as the lost decade of newspaper revenue. Here is a helpful chart in that it separates the print from the online revenue. The highlighted boxes show the big picture. Total revenue has fallen 50% since 2003. If you look at just […]
It’s just another sign of the times. The good news is that while they have stopped printing, the Encyclopedia of Britannica is still available online and they even have phone apps to access their digital content. At their peak in 1990 they sold over 120,000 editions. They’ve only sold 8,000 of the 2010 edition. It […]
According to a report from eMarketer, marketers plan on spending more of their budgets on video and mobile in the coming year. Almost half (49%) of US marketers surveyed by ValueClick planned to boost video ad spending, and 65% noted increases to their mobile budgets for 2012. These two channels also saw the smallest number of […]
There are some inklings in the newspaper business that Q1 2012 ad revenue for some newspapers may increase over Q1 2011. I get this information from the Reflections of a Newsosaur blog where he also published this chart. This chart certainly prints a horrible picture since 2006 and even the rumor of a good Q1 […]
I always enjoy reading reports about the future of local online advertising and how much it’s predicted to grow into the future. Here’s a real bonus in that it’s a single chart from eMarketer.com that compares the projected growth rate from three of the biggest researchers in the industry. Borrell and BIA/Kelsey are focused on […]