Here is some good news for brand marketing managers who are working with limited budgets and have a plethora of options to spend money and time on. According to this study mobile consumers prefer to use a mobile website over an app when using their phone to shop. With this chart you can […]
Here is an interesting article from the The Wall Street Journal that compares the cost and market for mobile ads. This chart shows that mobile ads are quite a bargain yet advertisers haven’t put much of their budgets into mobile, according to the article: This year, research firm eMarketer Inc. projects less than 2% of […]
There have been a lot of reports lately about the demise of traditional local advertising mediums, especially print newspaper. Here’s a report on where ad dollars are moving to within digital advertising. Search continues to be the leading digital ad spending format, although its share will begin to drop this year as the shares of […]
There is an article on eMarketer.com that must be meant to shock us, and it does. According to this report, grocery store executives expect to abandon print advertising at a devastating rate in the next five years and move their efforts to social/internet marketing. I can’t think of an industry that has relied on print […]
If you’re involved with retail advertising and you’re spending most of your time, money and effort helping your dealers spend money on newspaper advertising you should rethink your strategy. Look at this chart from a blog post at Reflections of a Newsosaur. From the blog post: Thus, print sales in the first half of this […]
If you’re involved in retail advertising you have to be interested in how newspapers are doing. Not very well according to this chart from MarketingCharts.com Here is what the article reports, US newspaper advertising expenditures continue to decline, according to the latest figures from the Newspaper Association of America (NAA). In Q2, total expenditures stood at […]
Here’s a good image from the Gannett”s Online Marketing blog that reminds me of a subject we haven’t mentioned lately, retargeting or remarketing. The idea is that if a consumer comes to one of your dealer’s sites or landing page, Google can identify that consumer around the Internet and show a banner ad from the […]
This is an interesting graphic from the Newspaper Association of America that I came across while reading a blog post at ReflectionsofaNewsosaur.com First you can see how newspaper print sales have fallen from $9.8 billion in the first quarter of 2007 to $4.4 billion in the first quarter of 2012. Ouch! Secondly, preprinted inserts have […]
Local advertising is continually changing and mobile should be a big part of your plans going forward. Most often we think mobile is powerful because we envision consumers moving around a city looking for a dealer that sells your product. That certainly is one reason why mobile should be a part of your strategy. But, […]
We still get asked about what independent retailers think about digital advertising as opposed to traditional advertising. Here’s a chart from emarketer.com that helps us answer that question. The source of the survey was Constant Contact, they specialize in email marketing so we may take a little salt with the results. The research found that […]