Google is relentless in its efforts to control local marketing. Here’s a new beta program for their city pages that is only available in four cities nationwide ( Austin, New York, Portland and San Diego). Go to the Portland City Pages and you’ll see how Google is trying to put all of their local services […]
Recently we’ve had discussions about older (think wealthier) people paying attention or not paying attention to brand pages on Facebook. Well here is a recent study that shows the older folks are starting to pay more and more attention to brands. The 35 – 54 year old group since September of 2010 has shown quite […]
There continues to be a significant gap in the amount of time consumers spend online with the amount of money advertisers spend online to reach those consumers. Old habits are hard to break as we see advertisers continuing to spend money on newspapers and magazines as readership continues to decline. It looks like television gets […]
YouTube is only six years old and it now has over 3 billion views per day. That’s a 50% increase over last year. In order for that to happen the number of videos uploaded increased substantially as well. So far in 2011, 48 hours of video are uploaded to YouTube every minute. That is […]
Here’s another report that tells us something about how retail advertising is changing, or should be. The big point here is that as smartphone sales and usage grows it’s time to help your retailers develop content for mobile sites. The numbers are clear that smartphone users are looking for product information, then local stores, then […]
Facebook has become an important part of local advertising for many of your retailers. It’s relatively easy to setup a page, it’s free and it’s popular. The challenge is keeping it interactive and that takes time, effort and good content. We’ve been asked many times how often a retailer should post something new on their […]
Facebook continues to add more functionality that makes it more appealing for small businesses to have a presence on Facebook and more important for brand managers to help with the process. Facebook just announced the ability to tag products in photos on fan pages. We’ve had the ability to tag people in photos for sometime […]
According to comScore, Facebook ranked as the top display advertising publisher in the first quarter of 2011, serving up nearly 1/3 of all display ads in the US. Google still leads the way in text advertising and many brands are not yet even helping their dealers place co-branded ads on Google. With Facebook ads the […]
Another challenge for brand managers is coming to the forefront very quickly and it’s the plethora of tablet computers that are hitting the market. It’s not enough to worry about how consumers get your product information on desktop computers and smartphones, now you have to be thinking about tablet computers, too. Here’s an interesting study […]
I see a lot of research and I always remind myself to consider the source. Here’s some new research from the the Newspaper Association of America and it shows that newspapers are the primary medium for consumers checking advertising. The point they’re making is that when consumers are thinking of making a purchase they go […]