Borrell and Associates has come out with another report indicating that small and medium-sized business (your dealers) are going to be spending more money online in the coming years, “SMBs are collectively poised to plow billions of dollars into their own websites,” according to the report. The definition of non-ad marketing is spending on a […]
Actually, I stole my headline from this recent article from e-Marketer, “Low CPMs Stall Social Netword Ad Spend” Here’s one of the main charts from the article that dramatizes the point. The basic idea here is that there are a lot of impressions available on Social Networks but not a lot of advertisers are there […]
The worst economy in years has taken its toll on every phase of advertising and even the total digital advertising spending has finally slowed down. Dig deeper into these numbers and you’ll find that search revenue has continued to grow in spite of everything else. Search actually grew in the first half of 2009 as […]
We always feel great when we get a testimonial from a client but to read a good one like this in a magazine article is even better, NHFA President Mike Spiller called HomeFurnishings.com the “biggest idea in the 100-year history of the NHFA.” You can read the entire article here. We’re really proud to be […]
The Kelsey Group is reporting that for the first time they see the penetration of online media usage surpassing traditional media for small businesses. We’ve seen this phenomenon reported in several different studies recently. Most often it’s attributed to the recession and that retailers are looking more critically at their advertising expenditures and are finding […]
The better our metrics become the more we realize how precious each lead is. Here is a benchmark study from Pontiflex that you may find helpful when measuring your own program. They define basic fields as first name, last name, e-mail address and postal address. Premium information is telephone number, social networking username, geo-targeted information […]
ComScore just released data for July 2009 showing that the largest recorded audience ever watched online videos, showing that 158 million U.S. Internet users watched videos during the month. That statistic alone is pretty stunning since there are only about 300 million people in the U.S. If 81% of total U.S. Internet audience viewed video […]
There are a lot of advantages for a brand to provide microsites for their dealers. In addition to controlling the brand message and insuring the most up-to-date information is available to consumers there is also the network effect. If you have to contact dealers individually to get your information on their site or on their […]
In light of all the changes brought about by the Internet for marketing and advertising and reading so much about how newspapers, radio, television and direct mail dollars are being shifted to the Internet I wondered how printers are doing. I quickly found sites that tell me they too are experiencing the exact same shifts […]
Here’s a recent press release from TelMetrics and we’ve seen similar reports from other providers such as Call Source. The trend they’re talking about is how many more advertisers are now tracking phone calls to better determine the effectiveness of their ads. The Internet is so trackable other forms of advertising need to prove their […]