JCPenney recently announced they are going to quit printing their big semi-annual catalogs and replace them with a more integrated approach to marketing (internet) and smaller catalogs throughout the year. From what I can tell they’ve been printing this catalog for the past 36 years and many old-timers are going to miss what was at […]
Now we’re seeing studies showing even the smallest of businesses are using digital marketing tools at a greater percentage than traditional methods. Nothing here is really surprising as Hurwitz & Associates shows what we’ve been hearing every time we get in front of a group of independent retailers. They’ve really cut back on newspaper and […]
A recent report from iSuppli Corporation predicts an unbelievable growth in internet-enable televisions (IETVs) and other internet connected devices by 2013. The consumer electronics industry expects these new devices to help turn a 7.7% decline in sales 2008 to 2009 to positive growth in 2010. Well, if a television is connected to the internet, it […]
Most marketers have been keeping a close eye on Twitter but not too many have jumped in with both feet. Partly because it’s still an unknown and partly because even if you wanted to it’s difficult to spend money on Twitter programs. Well, now there is another reason to watch and wait, Nielsen is showing […]
Here are the slides from a presentation at the recent Local Social Summit in London. What caught my eye was slide number 11 where Seb Provencher talks about how fragmented the web is and the need to deportalize your content to reach consumers where they are and where the conversations are taking place. Here’s his […]
Previously we’ve reported on the number of videos that are being viewed each month online. Now we’re seeing how brand marketers are currently using videos online from a TurnHere Internet Video survey. It makes sense for brands to produce online videos as we’ve seen how much consumers like to watch videos online and video is […]
Consumers are expecting to see more and better local information online every day. Here’s a very recent study that shows how car buyers are as influenced by what they see on a local dealer’s site as they are on what they find on the brand site. As a brand manager you should be very nervous […]
I keep my eye out for studies that give us some indication of what small and medium sized businesses are doing on the internet. This chart is from the BIA/Kelsey Local Monitor study and gives me the feeling that companies just like your independent dealers understand the value of how much time consumers are spending […]
TMP’s recent study about how consumers look for product and service information online vs. offline has some really interesting insights into the way consumers use online vs. print. There is a lot to look at here so let’s just focus on 2009. The important news for online is that consumers use the internet earlier in […]
A few months ago I read a report that predicted direct mail would be the next traditional medium to fall by the wayside, at a much quicker pace than what is happening to newspapers. Now a new study is out that bolsters that prediction. Consumers moved online and that’s what hurt newspapers, now consumers are […]