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Publishing group changes name to be less "ancient"

February 25, 2010

The Custom Publishing Council (CPC) announced an official name change last week.  It will now be known as the Custom Content Council (CCC).  Formed in 1999 to represent custom publishers and content creators — anyone buying a luxury auto lately has seen their work.  A slick 4-color magazine with articles about road trips, new technology […]

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SMBs Usage of Social Media Doubles in One Year

February 24, 2010

I’m not sure if in the history of marketing there has ever been a time where the small business advertisers were so far out ahead of the marketing departments of the brands the retailers were selling.  The past isn’t worth spending too much time thinking about but a new study from the Small Business Social […]

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As We Move to Digital Platforms We Must Bring Our Dealers Along

February 23, 2010

Here’s a great post by Ivan Todorov & Ken Martin from Blitz The post is so well thought out that I don’t want to summarize it here and instead encourage you to read it yourself.  I’ll only say that it’s all about how savvy CMOs this year will use digital platforms to make their brands […]

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Facebook Tops Yahoo for Site Visits and Should Change the Way You Promote

February 22, 2010

As a marketer you have a lot on your plate already and I know it’s difficult to just manage business in this economic environment without having to worry about the way local advertising is changing.  Well, here’s another sign that doing business the way you’ve always have done business just won’t work anymore. Facebook for […]

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Here's How a Dealer Microsite Helps Sell More Products

February 18, 2010

Here’s a good example of how a dealer microsite can make your dealer locator be more effective for you, your dealers and your consumers. This dealer microsite is linked to directly from the dealer locator results page. It’s loaded with up-to-date content from the brand, has the brand approved look and feel  and the dealer […]

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Social Network Sites Continue to Grow Dramatically

February 15, 2010

According to a recent report from comScore, social network sites continued to grow in 2009. Other findings from the report give marketers even more reason to consider social sites for local advertising. With numbers like these it’s no wonder that McDonald’s has developed local fan pages in Facebook so local stores can promote their own […]

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Mobile Coupons Still Not Ready for Prime Time

February 3, 2010

According to a recent Harris Interactive study reported by eMarketer, consumers attitudes about mobile coupons are still tepid, even though the projections are for rapid growth in the next few years. I think that consumers interested in shopping go online before they get in the car and head for a store.  So, it makes more […]

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Why Did I Get This Ad?

February 2, 2010

In this blog we talk a lot about localization.  Technology allows us to know where a consumer is geographically when they’re reading an online ad and, much like your local newspaper, we can feed an ad loaded with information about a local dealer for a specific brand.  Not much of a shock to anyone’s system. […]

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iPad, Kindle and Other E-readers Not the Answer for Newspapers

January 29, 2010

Anyone concerned about advertising on a local level is interested in the survival of newspapers.  Will the print edition go away?  Will they go completely online?  How do we best reach local consumers? If you have a Kindle or you’re  going to buy the iPad, you’ve noticed that they offer subscriptions to newspapers, delivered right […]

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Solution to Dealer Dis-locators

January 27, 2010

As the Internet matures brand managers are starting to understand the need to connect consumers from their brand site to their local dealer to complete the sale.  And, most often the first step should be to the dealer’s site, since the consumer is already online. Unfortunately, most dealer locators link the consumer to the dealer’s […]

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