According to a recent report from comScore, social network sites continued to grow in 2009.
Other findings from the report give marketers even more reason to consider social sites for local advertising.
With numbers like these it’s no wonder that McDonald’s has developed local fan pages in Facebook so local stores can promote their own specials. Other savvy marketers are sure to follow with local fan pages for their retailers in a wide variety of product lines.
The challenge in creating local fan pages isn’t in the cost to publish, it’s free. The challenge is first of all to experiment with a site like Facebook, prove that it’s worthwhile and then develop the tools that easily allow your retailers to take advantage of the opportunity.
And, whatever you do don’t build another silo of information for you and your retailers to manage. The best place to build local fan pages is inside of your online adbuilder system. There, you and your retailer can leverage all of the good content used for newspaper ads, Google landing pages, brochures and more. Just give the retailer another option…Post this promotion to your local fan page? Yes.
This is the closest thing to free advertising yet.