Here’s a great post by Ivan Todorov & Ken Martin from Blitz The post is so well thought out that I don’t want to summarize it here and instead encourage you to read it yourself. I’ll only say that it’s all about how savvy CMOs this year will use digital platforms to make their brands […]
As a marketer you have a lot on your plate already and I know it’s difficult to just manage business in this economic environment without having to worry about the way local advertising is changing. Well, here’s another sign that doing business the way you’ve always have done business just won’t work anymore. Facebook for […]
Here’s a good example of how a dealer microsite can make your dealer locator be more effective for you, your dealers and your consumers. This dealer microsite is linked to directly from the dealer locator results page. It’s loaded with up-to-date content from the brand, has the brand approved look and feel and the dealer […]
According to a recent report from comScore, social network sites continued to grow in 2009. Other findings from the report give marketers even more reason to consider social sites for local advertising. With numbers like these it’s no wonder that McDonald’s has developed local fan pages in Facebook so local stores can promote their own […]
According to a recent Harris Interactive study reported by eMarketer, consumers attitudes about mobile coupons are still tepid, even though the projections are for rapid growth in the next few years. I think that consumers interested in shopping go online before they get in the car and head for a store. So, it makes more […]
In this blog we talk a lot about localization. Technology allows us to know where a consumer is geographically when they’re reading an online ad and, much like your local newspaper, we can feed an ad loaded with information about a local dealer for a specific brand. Not much of a shock to anyone’s system. […]
Anyone concerned about advertising on a local level is interested in the survival of newspapers. Will the print edition go away? Will they go completely online? How do we best reach local consumers? If you have a Kindle or you’re going to buy the iPad, you’ve noticed that they offer subscriptions to newspapers, delivered right […]
As the Internet matures brand managers are starting to understand the need to connect consumers from their brand site to their local dealer to complete the sale. And, most often the first step should be to the dealer’s site, since the consumer is already online. Unfortunately, most dealer locators link the consumer to the dealer’s […]
Here’s a new report from Harris Interactive that tells us where consumers look for ads when they’re bargain hunting. Overall, newspapers and magazine advertisements are the favorites with online advertisements coming in second. When you look at age preference from 18 to 44 then online wins the contest with newspapers and magazine advertisements coming in […]
A recent article in The New York Times explains how they are going to begin charging for consumers to have access to their online edition in 2011. They didn’t give pricing or delve into many specifics but they at least gave us their strategy and it sounds like a good idea and, if successful, I’m […]