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YahFace Changes Everything?

June 8, 2010

It looks like today is the day that Yahoo integrates more closely with Facebook to make both sites more popular and therefore more valuable to advertisers.  The idea seems to be that now you can go to Yahoo.com and access your Facebook interactions right alongside the news, weather and other RSS feeds you’ve organized for […]

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Google Search at 65.1% Market Share in April

June 1, 2010

Google search just keeps on winning the monthly search engine game even though Bing has had a major marketing push and comes as the default search engine for Windows 7. So, it still makes sense to us to make sure you’re using Google to it’s potential before worrying too much about the other search engines.

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Internet Coupon Redemption up 263%

May 31, 2010

Coupon redemption seems to becoming more fashionable as 61% of households with income over $100,000 have redeemed a coupon within the last six months according to a study released by coupons.com There has been consistent decline in coupon redemption over the past several years until the recession hit.  In 2009 coupon redemption increased 27% with […]

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A Balanced Media Approach to Local Advertising Works Best for SMBs

May 28, 2010

Here are new survey results from FedEx that matches so much with what we have seen recently with regard to SMBs moving their local advertising dollars to the Internet.  Here you see 32% for web based marketing versus 14% traditional. But they also show a lot of interest in printed materials and further into the […]

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Retailers Adding Videos to Their Sites

May 25, 2010

Last I looked consumers in the U.S. are viewing about 30 billion videos online per month.   Granted, the bulk are coming from YouTube but there is no question that consumers are getting used to and even expecting to see videos online. Here’s the way online retailers are responding to this phenomenon. It’s hard enough for […]

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Facebook Beats Yahoo for Ad Impressions

May 24, 2010

Facebook continues to grow and continues to show a lot of potential for advertisers and, we think, a lot of that potential is for local display advertising. There are several reasons for this rapid growth.   The obvious one is that Facebook continues to be popular and surprisingly popular with the older crowd, the crowd that […]

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Single Branded Dealer Microsites Protect Your Brand

May 6, 2010

HomeFurnishings.com is helping manufacturers avoid being just one of many logos on furniture retailers’ websites.

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Social Media Still Hard to Evaluate

April 30, 2010

If you’ve been keeping an eye on social media, knowing that it is something big but not knowing how it will change and what a reasonable ROI is, you’re not alone. First, is it working for anyone yet? Ok, this tell us that some companies think it’s working but still most can’t find a way […]

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Google Search Still the Big Winner

April 29, 2010

We keep a close eye on search engine usage, especially since Bing came online a few months ago with quite a big media splash. Before Bing Google was getting roughly 70% of all searches.   Now, Google is still the big winner with 65.7% of the searches going through them.   And, it’s been rather steady […]

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Which Medium Will Win the Local Battle Online?

April 23, 2010

The traditional competition for local advertising dollars between radio, TV and newspapers has morphed to a new arena with the rise of the Internet.  It’s been happening for quite awhile where the local rep offers your dealer a  TV or radio spot, a newspaper ad and then bundles in a banner ad on their site. […]

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