Last I looked consumers in the U.S. are viewing about 30 billion videos online per month. Granted, the bulk are coming from YouTube but there is no question that consumers are getting used to and even expecting to see videos online.
Here’s the way online retailers are responding to this phenomenon.
It’s hard enough for one of your retailers to put up a good website let alone spend the money for some good video but consumers are expecting to see video on retailers sites more and more everyday.
This is where your Ad Builder or Marketing Communications portal for your retailers can come in. You’ve got great video, why not share it with your retailers. Really not that much different than helping them build newspaper ads, radio spots, e-promo pages and single branded dealer sites. You can provide video players and co-brand with them both the player and video. You make them look better and you get the best possible presentation in front of your most likely prospects.
Just wait until Google TV kicks in and the demand for video on retailers sites will really take off.