Here are new survey results from FedEx that matches so much with what we have seen recently with regard to SMBs moving their local advertising dollars to the Internet. Here you see 32% for web based marketing versus 14% traditional.
But they also show a lot of interest in printed materials and further into the study they show these results.
As we’ve learned over the years in providing advertising portals for major brand local retailers, it’s best to build toward the new media from a base that helps SMBs with traditional media too, because there are still a lot of SMBs using print.
A one stop online tool to build newspaper ads, direct mail campaigns, outdoor boards, banner ads and Google landing pages, all at the same time with the same promotional information is the best solution for everyone.
So, just when you thought print was completely going away, it’s good to see what’s really going on out there.