ComScore just released data for July 2009 showing that the largest recorded audience ever watched online videos, showing that 158 million U.S. Internet users watched videos during the month.
That statistic alone is pretty stunning since there are only about 300 million people in the U.S.
If 81% of total U.S. Internet audience viewed video online maybe it’s time to add video to your dealer microsites.
Those of you brand managers who have dealer micorsites you’re all set to start broadcasting as you have a platform where you can control the player and vidoes. Just think of your microsites as your own television network where you don’t have to pay for time. Those of you who don’t provide your retailers with microsites, now is the time to do it and the savings of the broadcast fees alone is probably all the ROI you need.
Another point here is that the average online video was 3.7 minutes which is plenty of time to make a product and promotional pitch.
The Internet is pretty cool.