Here’s a new report about the increase in local and national radio revenue in the third quarter of 2010. While National is up a larger percentage than Local, the big dollars are still at the local level. This report fits in with everything else we’ve seen about the shift of local advertising dollars away from […]
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Here’s a recent study about consumer expectations for retailers to have mobile sites. If you’re working with your retailers on local advertising/marketing you should be helping them develop mobile sites and the best way to do that is to make it another option in your ad builder. Mobile sites are becoming a huge opportunity for […]
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A lot of people wonder what a reasonably good clickthrough rate is. Well, here is a good chart for setting your expectations. I’m sure that .09% doesn’t sound all that good to you but if you’re paying on a pay-per-click basis this may not be such bad news. The intent of this study was to […]
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If you want to see what the Internet will be like in the next several years the best place to look is on a nearby college campus. Take a look at this recent report about the use of hand held devices to access the Internet. This is good news for local advertising as most of […]
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Google just announced Instant Previews where you will see an enhanced thumbnail preview of the site you’re interested in, including highlighting relevant copy from the site. What’s interesting is how important your local dealer sites are becoming, as this example bel0w shows. In this case a consumer searching for a local KitchenAid dealer gets quickly […]
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First of all, online display ads are up 22% over 3rd quarter of last year. And, Facebook is by far the leading player in display ads. While we spend most of our time thinking about local Google AdWords, we’ve got to keep our eye on all that is happening with Facebook, too. This chart […]
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Here’s another way you can track the effectiveness of local Google ad campaigns for your retailers. Google is starting to add phone tracking numbers for AdWord campaigns. When a retailer setups their AdWords campaign (or you do it for them) Google now offers a phone number (free) that can be added to the text. The […]
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One thing about the Internet and marketing is that things keep changing…for the better. Google is now rolling out Places and to some degree it’s another game changer for brand managers looking to advertise in local markets through local dealers. Here’s what it looks like (I added the red circles): You may not see this […]
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This might be good news for marketers, mobile users prefer using a browser over using apps for shopping tasks. This is good news because trying to promote a product on mobile apps is going to be a confusing if not impossible task as there are so many to deal with. If, on the other hand, […]
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Google, according to this blog entry, is testing Boost in several markets to a select number of small businesses. The first step is for a small business to have a Places page and from that data Google has simplified the setup and ordering process for local online search ad campaigns. Here’s the setup screen: The idea […]
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