If you want to see what the Internet will be like in the next several years the best place to look is on a nearby college campus. Take a look at this recent report about the use of hand held devices to access the Internet.
This is good news for local advertising as most of the hand held devices are GPS enabled and therefore target marketing will have a whole new dimension to it. We’ll know exactly where our potential customers are located.
For marketers it means that for 2011 we should be planning on providing our local dealers with mobile promotional sites. There’s a void there right now for retailers as they’re not really paying attention to the mobile web and even if they are, they don’t have anyone to help them build a mobile site.
Adding a mobile promotional site to your ad builder makes a lot of sense. A retailer goes online to build a newspaper ad on your system and simultaneously builds a mobile site. Now your dealers are reaching nearby potential customers with an up-to-date message that is brand friendly.
It won’t be long before your retailers will be building more more mobile ads then newspaper ads and that’s a good thing.