Just to make things a little more confusing for those of us who are deeply involved with retail advertising, Twitter is selling ads and, as you can see from this screen shot, it’s rather expensive to get started if you’re an independent retailer. The minimum spend per month is set at $5,000. That’s a bit […]
It never hurts to remind ourselves of the popularity of online research by consumers. Here’s a survey that makes that point. And, then again, it makes the point that 30% of consumers still don’t go online before they go shopping. And, those that do research online, use a lot of different approaches. If you’re in […]
Google AdWord’s new Bid Per Call feature allows advertisers to bid one rate for clicks on an ad, while bidding a separate rate for phone calls which use a Google call tracking phone number. This feature uses a Google call tracking number which displays for ads that receive at least 25 clicks within a […]
It’s been awhile since I’ve seen a report on search engine market share and now that I see one, I see that not much has changed. Here’s the latest report from Experian Hitwise for last month. Google dominates at 66.12%. Google is going up, everyone else is losing market share. I think when Bing first […]
A few weeks ago we reported on the value of a good landing page when it comes to your ROI. This study shows us that moms are more interested in the product than they are about anything else, thank goodness. And, you can’t learn much about a product from a banner ad or a Google […]
Here are the results of a study done by Folyo to try and determine how much it costs to design a basic homepage. They only asked 40 designers but it is still worth noting the results. They go on to try and measure the cost of a landing page and make this observation: The cost […]
It’s been awhile since I’ve seen any research on how search engines are doing. When Bing first came out there was a lot written about how much market share they would take. As it turned out the answer is not much, Google is still getting over 60% of search traffic. This research chart reminds us […]
Here’s a recent study meant to compare CTRs for mobile ads across competing mobile operating systems. This is interesting beyond comparing operating systems. It shows an average CTR of .52% which is much better than the average .05% we generally attribute to online ads. There are several theories on why the rate is so much […]
So often we see brand managers willing to provide banner ad designs for their retailers or even co-op banner ad development and placement, while ignoring the landing page behind the banner ad or adword campaign. This study shows us that moms are more interested in the product than they are about anything else, thank goodness. […]
It’s intuitive that the more specific your offer, the better your results will be. On the Internet that translates into generating more landing pages to better address the specific needs of your potential customers. Here’s a report from Hubspot that confirms that logic. Here’s the way they summarize their research, Often times we get asked […]