We’re all reading a lot about Bing recently and its rapid growth rate. Of course, it’s easier to grow percentage points from a lower starting point, so it’s still a good idea to look at the bigger picture. eMarketer shows us that Bing has a long way to go to get to the share that […]
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Here’s a good blog entry from ClickZ about advertisers and the use of mobile advertising in the coming years. While the percentage growth looks good the actual percentage of online advertising dollars spent on mobile starts at only 2.2% in 2009. Consumers are definitely using their phones but the variation in platforms and hardware make […]
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Right now I feel that most brands are overwhelmed with the pace of technology and are way behind in building and using the tools we need to deliver a good message to an online consumer. Google Local Search has a fantastic ROI and brand managers just can’t seem to move their companies to take advantage […]
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The Kelsey Group is reporting that for the first time they see the penetration of online media usage surpassing traditional media for small businesses. We’ve seen this phenomenon reported in several different studies recently. Most often it’s attributed to the recession and that retailers are looking more critically at their advertising expenditures and are finding […]
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There has been a lot written lately about how newspapers are putting up pay walls around their content so what is free today may cost you to read online in the near future. According to Nieman Journalism Lab, Google responded to an RFI from the Newspaper Association of America to build the system for collecting […]
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I just read a blog post from a respected voice in the print industry and I don’t know whether to laugh or cry. First of all, printers have it tough enough as more content is being published online so we don’t need so many brochures, magazine readership is going down, yellow pages are moving online […]
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Here’s another report from Borell Associates that indicates the worst is over for newspapers as their revenue loss hits bottom in 2009 and stays at that level through 2014. Now what? At least we know our independent retailers will have an opportunity to advertise in their local newspaper as the complete collapse isn’t going to […]
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We’ve done a lot of work recently on ROI for Local Search and have come up with some of the best (and most honest) numbers for two different clients that I’ve ever seen in my 30 years of marketing. Well, I can’t share those numbers but I just read on Google’s Retail Blog one […]
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As reported on Radioink.com This is a watershed report as small businesses use online more than traditional advertising for the first time ever. ———————— August 21, 2009: BIA’s Kelsey Group reports in a “Local Commerce Monitor” study that online/digital media penetration among small and medium-sized advertisers came in at 77 percent in August, up from […]
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Here’s another report, this time from The Kelsey Group that documents how local advertisers are adding to digital media as traditional advertising spending declines in the next several years. In this report they define digital as mobile, internet Yellow Pages, local search, online verticals and classifieds, voice search, e-mail marketing and digital revenues generated from […]
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