Here’s another report, this time from The Kelsey Group that documents how local advertisers are adding to digital media as traditional advertising spending declines in the next several years. In this report they define digital as mobile, internet Yellow Pages, local search, online verticals and classifieds, voice search, e-mail marketing and digital revenues generated from […]
Lots has been written lately about the need for newspapers to charge for online access just so they can offset the huge decline in subscriptions to their print editions. Big players like The New York Times have tried and failed in the past and only some like The Wall Street Journal have succeeded in charging […]
Wow, this is an interesting report from Internet Retailer about the effectiveness of landing pages. If a consumer comes into an e-commerce site from a paid search ad they are 50% more likely to purchase than if they click on the organic results to get to the site. The reason they think is that […]
In light of all the changes brought about by the Internet for marketing and advertising and reading so much about how newspapers, radio, television and direct mail dollars are being shifted to the Internet I wondered how printers are doing. I quickly found sites that tell me they too are experiencing the exact same shifts […]
According to a recent report from Borrell Associates the worst maybe over for newspapers as measured by percent of media share. It looks like from this chart newspapers will get back to the not so great 2008 levels by 2014 so at least they’ve hit bottom. Borrell thinks that newspapers have now had the time […]
Here’s a recent press release from TelMetrics and we’ve seen similar reports from other providers such as Call Source. The trend they’re talking about is how many more advertisers are now tracking phone calls to better determine the effectiveness of their ads. The Internet is so trackable other forms of advertising need to prove their […]
The Newspaper Association of America just announced a new study that indicates newspapers are a great place for advertisers to spend their money. Here’s a chart that puts newspapers above all other mediums for consumers to check advertising. I’ve watched newspaper readership fall dramatically in the last several years and we’ve seen several go out […]
This recent article on local retail advertising: “FSI’s need more localized approaches” is interesting because it reveals the true weakness of print messaging: “one message for all” in large volume give the best print pricing, but it isn’t effective. This article urges retailers to break away from one-size-fits-all and use more customized approaches in print – […]
The advertising landscape at the local level is changing faster and faster as newspapers lose readership and even go out of business. To further add to the changing environment I just read an article about print magazines and how they are failing at a faster rate than ever before. Digging deeper into this phenomenon I […]
It’s very easy to document that consumers are spending more time online before they go into a store to make a purchase. For durable goods it’s safe to say that 70% of consumers go online before going into a store. So, how do consumers rate the ads they see as they think about buying? Not […]