I received a robo-call today from Best Buy. It stated that in order to use less paper and increase security that “The Reward Zone program is making some changes” beginning in October. From the Reward Zone website:
* Certificates will now be available online and members will be notified via email. To make sure you’re ready for this change, please follow the next few steps to set up your online account.
This is important because starting this fall:
* Certificates will only be available online. They will no longer be sent to your mailing address.
* Most accounts without e-mail addresses will be cashed out and certificates issued in $5 increments. Any points under $5 will be forfeited.
* To remain an active member you must make at least one qualifying purchase at Best Buy during any continuous 12-month period (not every calendar year).
This move is well done on a number of levels:
1) Several months notice to members before changes take effect.
2) It saves paper, postage, fulfillment… in short – a lot of money!
3) It makes communication with Reward members almost instantaneous – via email. It also allows Best Buy to promote with special URL’s and offers to this group. Better marketing!
So consider moving more of your paper-based marketing processes online like Best Buy.
Our landfills and your corporate budget will thank you.