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Is Geo-Coding Going to Kill National Advertising?

May 29, 2009

With all of the improvements in technology, where our ability to target  into more precise and more precise physical localities, are we about to dramatically eliminate the need for national advertising or at least redefine it? For the sake of conversation let’s just talk about products that are purchased locally in a store, like most […]

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44% of Consumers Go to URL, 55% Make a Call

May 28, 2009

There is a new report from Telemetrics about the percentage of consumers who read a Yellow Page ad and then either call the store or visit the url listed in the ad. They did it by putting tracking phone numbers and unique urls in the Yellow Page ads so they could measure all the leads […]

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39% Drop in Direct Mail

May 27, 2009

Borrell Associates has a new report out predicting the end to another tried and true tool for advertisers.  After correctly predicting the decline in Yellow Pages and then newspapers it’s direct mail this time, they’re predicting a 39% drop in direct mail spending over the next five years. As they point out in their report […]

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Bad Economy Adds to Newspaper Woes

May 19, 2009

JGSullivan Interactive   Recently GM and Chrysler announced terminations of 1,100 and 789 dealerships respectively.They had been trying to reduce their number of dealerships more gradually for years given that domestic auto market share has dropped in recent years from 60% to 40%.The toll on the local economies from this rapid reduction will be significant […]

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Landing Pages are Critical for Local Google AdWords Buys

May 15, 2009

When buying Google AdWords locally it is important to control the landing page.

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Don’t Confuse Implementation with Adoption

May 11, 2009

By Brett Knobloch JGSullivan Interactive I was reading an article in Customer Relationship Management’s May issue with the same title as this blog entry.  It was citing research from 2005 and 2009 with  a set of companies revealing how much their salespeople had adopted the CRM system implemented by their company.  Despite years of hype […]

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70% is Reason Enough

May 8, 2009

By John Sullivan JGSullivan Interactive There was an interesting discussion yesterday on Greg Sterling’s Blog about the number of searches that have a local modifier to them and then Greg’s twist to try and determine how many searches end up with a local transaction. Interesting comments, too. Everyone has a slightly different view of why […]

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Newspaper Readership Increases…Online.

May 4, 2009

By John Sullivan JGSullivan Interactive USC’s Annual Survey by the Center for the Digital Future Finds Large Increases in the Use of Online Newspapers, which should mean something to local advertisers. The long list of highlights all point to the demise of the printed newspaper as a good place to put your local advertising dollars. […]

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Local Online Spending to Grow 6%

May 1, 2009

By John Sullivan JGSullivan Interactive Borrell Associates just released a report predicting online sales spending by local companies to grow 6% in 2009. Not surprisingly the report finds that the small businesses are making the move to online out of necessity as during tough times they are searching for a more affordable way to advertise […]

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Newspapers Continue Freefall

April 30, 2009

  By Brett Knobloch   JGSullivan Interactive   Today an Audit Bureau of Circulation (ABC) report cited the average sales of newspapers overall declined 7.1 percent between October and March compared to the same six-month period the previous year. Of the 557 U.S. newspapers reporting their Sunday numbers, average circulation fell 5.4% in the March […]

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