Ad Builder
Ad Builders Add Digital Outputs to Reach More Consumers Online
We’ve been building ad builders for major brand companies since 1997 and we’re now finally seeing RFPs that are asking for the ad builders to do more than just build traditional pieces. This chart is an over simplification of what is being done but it will give you an idea of what we are seeing […]
Read MoreOverall Advertising Spending Down. Online Advertising, Not So Bad.
eMarketer just came out with another great report on overall advertising spending this year and their prediction for the future. First, the bad news. Ouch, 2009 felt bad but seeing this chart makes me feel glad just to still be in business. Now, for a little good news and for the reason that many of […]
Read MoreMobile Couponing to Grow Dramatically in 2010 and Beyond
If you’ve ever been to Japan you would realize that mobile couponing can become very popular, as it’s been there for years. As our phones are getting bigger and better screens, it’s now predicted that mobile couponing will explode in the U.S. in the next four years. The Yankee Group who did this research predict […]
Read MorePrint Numbers Way Down in October
We’re very involved in the evolution of local advertising as it moves from traditional media to digital. Many times over we’ve seen the ROIs that easily make the case for adding digital to the mix but it takes a long time for marketers to change their behavior. We’ve watched print newspaper readership and their advertising […]
Read MoreUsing Print to Web QR Barcodes is Easy
Following up on our blog post from Sept 24th about new Print to Mobile marketing. I decided to create a 2-D barcode (called a QR code) for JGSullivan.com and try it out. Here is our barcode: Scan it with your cellphone by downloading the free reader software. I used BeeTag software for my Blackberry by […]
Read MoreJCPenney Catalog ROI Finally Hits Bottom and They Stop the Presses
JCPenney recently announced they are going to quit printing their big semi-annual catalogs and replace them with a more integrated approach to marketing (internet) and smaller catalogs throughout the year. From what I can tell they’ve been printing this catalog for the past 36 years and many old-timers are going to miss what was at […]
Read MoreIt's Time to Turn Ad Slicks and Brochures into Landing Pages and Dealer Microsites.
Now we’re seeing studies showing even the smallest of businesses are using digital marketing tools at a greater percentage than traditional methods. Nothing here is really surprising as Hurwitz & Associates shows what we’ve been hearing every time we get in front of a group of independent retailers. They’ve really cut back on newspaper and […]
Read MoreInternet-enabled TVs to Make a Big Difference in Local Advertising?
A recent report from iSuppli Corporation predicts an unbelievable growth in internet-enable televisions (IETVs) and other internet connected devices by 2013. The consumer electronics industry expects these new devices to help turn a 7.7% decline in sales 2008 to 2009 to positive growth in 2010. Well, if a television is connected to the internet, it […]
Read MoreThe value of Pay Per Click (PPC) versus SEO
I had a burning question finally answered last week during a conference session. Kevin Lee, author of “The Truth about Pay-Per-Click Search Advertising” and other search marketing books led the DMA session on how to utilize smart Google online search strategies. The burning question is one I’ve heard often: “If my SEO efforts have given […]
Read MoreWinners and Losers in 2009 Marketing Budgets
It was standing room only at Bruce Biegel’s Outlook 2010 presentation at the DMA Conference last week. Bruce shared a boatload of research and stats on trends in media spending and marketing budgets. Here’s a quick recap of the winners and losers in marketing budgets for 2009-2010. Winner: Digital and Mobile Media Loser: Traditional Media Winner: […]
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