Here’s a study from Shes Connected that relates to online newspapers and local advertising. They asked women how comfortable they would be with different ways for social networking sites to make money. Not unlike the revenue model question newspapers are asking their readers for online newspapers. Display advertising is the big winner with 62% very […]
According to a recent Harris Interactive study reported by eMarketer, consumers attitudes about mobile coupons are still tepid, even though the projections are for rapid growth in the next few years. I think that consumers interested in shopping go online before they get in the car and head for a store. So, it makes more […]
In this blog we talk a lot about localization. Technology allows us to know where a consumer is geographically when they’re reading an online ad and, much like your local newspaper, we can feed an ad loaded with information about a local dealer for a specific brand. Not much of a shock to anyone’s system. […]
Anyone concerned about advertising on a local level is interested in the survival of newspapers. Will the print edition go away? Will they go completely online? How do we best reach local consumers? If you have a Kindle or you’re going to buy the iPad, you’ve noticed that they offer subscriptions to newspapers, delivered right […]
Here’s a new report from Harris Interactive that tells us where consumers look for ads when they’re bargain hunting. Overall, newspapers and magazine advertisements are the favorites with online advertisements coming in second. When you look at age preference from 18 to 44 then online wins the contest with newspapers and magazine advertisements coming in […]
A recent article in The New York Times explains how they are going to begin charging for consumers to have access to their online edition in 2011. They didn’t give pricing or delve into many specifics but they at least gave us their strategy and it sounds like a good idea and, if successful, I’m […]
Marketing Sherpa recently released a survey about why consumers friend or follow companies on social sites. The good news is that the most popular reason is the same as it is for why they go to Google. Consumers are looking for your products, price, promotion and service. And, most often service means a local retailer. […]
If you’re involved in advertising at a local level you have to be interested in what is happening to newspapers as subscription and advertising revenues are declining. It’s been recently reported that The New York Times intends to charge (again) for online content. At the same time an Adweek/ Harris poll indicates that 77% […]
According to a new report from comScore almost 31 billion videos were viewed in November of 2009 and Google properties far outdistanced everyone. Some other key points from the study are: The takeaway for all brand managers is to get more video onto your site, your dealer sites and your dealer promotional pages as soon […]
At this year’s CES, Intel introduced WiDi (Wireless Display Interface) and Netgear launched their receiver called Push2TV. Here’s Netgear’s diagram that explains how if your computer has WiDi, you can push your online video to a TV screen wirelessly. This technology will be available in a few weeks and over time will help revolutionize local […]