Nobody likes to think of something going wrong in the marketing department. The wrong ad ran. Product data or legal terms are out of date. Mistakes are broadcast and our in-bound callcenters, dealers and online customer service feels the heat. Upset dealers and injury to the brand are the result. Our AdBuilder systems offer an […]
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The traditional competition for local advertising dollars between radio, TV and newspapers has morphed to a new arena with the rise of the Internet. It’s been happening for quite awhile where the local rep offers your dealer a TV or radio spot, a newspaper ad and then bundles in a banner ad on their site. […]
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Several unrelated studies have come out recently trying to determine where consumers get information before going into a store to make a purchase. Billions of local advertising dollars are at stake as SMBs are looking for the best place to spend their precious advertising dollars and brand managers want to control their brand message locally. […]
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According to a recent study from Forrester Research 43% of shoppers switch their retailer of choice after going online to research a particular product. And, they say, 70% of all consumers go online before going into a store to shop. This should put to rest any questions about the value of your retailers’ Internet sites […]
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Just in case you’re wondering about what your fellow marketing executives are thinking about for 2010, here’s a good chart that will put your mind at rest, or make you nervous. Surveys like this are difficult to get too excited about because some things just don’t make sense, like 52.6% of companies don’t use Cinema, […]
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I’ve always felt comfortable in saying to dealers that 70% of everyone who walks into their store went online first. I’ve gotten that statistic from many different studies. Maybe now I should up that percentage to 97% as this recent study from BIA/Kelsey shows. Here’s a quote from Kelsey, Yes, I would agree that if […]
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In the good old days we ran newspaper ads and pointed to the circulation numbers and told the boss we did a great job, “Look how many people saw our ad”. Today, thanks to digital media, we have to show a strong ROI or we won’t have a boss for long (not because he leaves […]
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Local advertising is changing as SMBs shift dollars to digital outputs from traditional media. One of the questions I get a lot is, “What about Bing?”. Here’s why I tell SMBs to concentrate their limited resources on Google Local Search for now and we’ll wait and see about Bing. Google beats Bing by 6.6 times […]
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I attended a Direct Marketing Association conference last year that felt more like the “Online Marketing Association” versus the typical direct mail cheer leading sessions of yesteryear. it used to be that the USPS Postmaster General addressed the DMA with everyone hanging on his every word. There was an air of stability to the whole […]
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There is an avalanche of news lately about geolocation and how when you’re on the Internet we can track approximately where you are and this changes everything for local and national advertisers. Two recent examples come from Facebook, last week they offered advertisers the opportunity to buy ads limited to certain cities. Now, according to […]
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