Save your money on buying in-store kiosks and build out a mobile site instead. First, let’s look at the trend of online research that leads to a retail sale. Ok, this is for all products so if you’re selling anything that’s defined as a considered purchase the percentages are even higher. Most studies conclude that […]
For those of you who are running ad builders for your local retailers this study will help you focus your efforts. This doesn’t surprise us as we work with retailers through our ad builders on a regular basis. What we always talk to our clients about is that the real power and control is in […]
While we don’t think that social media is quite ready for spending a lot of time, money and effort on right now we do think it’s worth watching and even experimenting with for your brand. Here’s a study that will give a practical checklist for what you should be thinking about right now. Of the […]
Here’s another in a long list of reports that tells us advertisers are moving ad dollars from print to other media as the recovery slowly moves forward. This chart is from Alan Mutter of Reflections of a Newsosaur It’s not so much that this is happening it is much more about the reason it is […]
There has been a lot written lately about the growth of online advertising revenue and here’s another chart that adds to the storyline that the golden days of online advertising are upon us. The web has been around for a long time so why are so many experts predicting such a rapid growth now? According […]
Mary Meeker’s of Morgan Stanley gave a presentation earlier this week in New York at the CM Summit and seems to have dazzled the audience with lots of interesting facts and figures about the Internet. On this slide she compares average CPM across different mediums and supports her view that the golden age of online […]
It looks like today is the day that Yahoo integrates more closely with Facebook to make both sites more popular and therefore more valuable to advertisers. The idea seems to be that now you can go to Yahoo.com and access your Facebook interactions right alongside the news, weather and other RSS feeds you’ve organized for […]
Google search just keeps on winning the monthly search engine game even though Bing has had a major marketing push and comes as the default search engine for Windows 7. So, it still makes sense to us to make sure you’re using Google to it’s potential before worrying too much about the other search engines.
Here are new survey results from FedEx that matches so much with what we have seen recently with regard to SMBs moving their local advertising dollars to the Internet. Here you see 32% for web based marketing versus 14% traditional. But they also show a lot of interest in printed materials and further into the […]
Last I looked consumers in the U.S. are viewing about 30 billion videos online per month. Granted, the bulk are coming from YouTube but there is no question that consumers are getting used to and even expecting to see videos online. Here’s the way online retailers are responding to this phenomenon. It’s hard enough for […]