Here’s another in a long list of reports that tells us advertisers are moving ad dollars from print to other media as the recovery slowly moves forward.
This chart is from Alan Mutter of Reflections of a Newsosaur
It’s not so much that this is happening it is much more about the reason it is happening. The simple answer is that newspaper and magazines simply don’t work as well for advertisers. As Alan Mutter writes,
We all understand what used to work, now we have to experiment and find what works best today. It’s a great time to be involved in advertising.