According to a recent report from Borrell Associates, overall ad spending in 2011 will grow by less than 5% but local online ad spending will grow by 18% in 2011. They further go on to explain where the growth is coming from: It’s clear that ad dollars continue to move from the old media to […]
Here are the results from a study by Harris Interactive that asked marketers what works best in reaching local markets. These results are right in line with what our clients are asking for in the ad builders we build for them. More than ever brand managers want digital outputs in addition to the more traditional […]
Here’s a good benchmark for setting your advertising budget as it relates to online spending. Well said.
Here’s a study from CrossView that indicates that consumers prefer to get retailer promotion information from an e-mail and surprisingly web site, newspaper and social media are way down the list. I think the key word here is “delivery” of retailer promotions. Not to be confused with how a consumer learns about a promotion. So […]
Here’s an interesting report from WebVisible documenting how much small and medium size businesses are spending on search advertising. You can download the full report here. We have to remember that these numbers are taken from a wide variety of SMBs and include florists to doctors. However it’s inescapable to conclude that the idea of […]
I’m picking up this story from the Guardian in England, so I won’t vouch for their numbers but even if they’re half right this should put a scare into US newspapers thinking of putting up a paywall for their content. The Guardian story claims that almost 90% of the Times of London online readers have […]
Local advertising has been all about technological change these past 10 or 15 years as the Internet has become the place where consumers spend their time. Recently we read where White Page phone directories are becoming a thing of the past and yesterday we saw where Amazon sells more e-books than hardcover books. In the […]
AT&T in Madison, Wisconsin decided to publish a Yellow Pages only directory and offered a White Pages supplement if a homeowner was interested. Only about 2% of the over 600,000 homeowners asked for the White Pages supplement. Here’s the full article. The scary part is that there are still a lot of markets out there […]
Here’s another report about how important the Internet is to selling your products through a local retailer. As a company that provides online ad builders for major brands we continually emphasis the need to expand from allowing local retailers to build and place traditional media to include digital and this study helps to make our […]
Facebook added “only” 320,800 new users in June, which is way off the 7.8 million new users they added in May. Finally, Facebook’s never ending growth is showing a little sign of weakness. Here are a few other statistics about Facebook from an article on MarketingCharts.com A marketer’s challenge is to decide how much effort […]