The Kelsey Group is reporting that for the first time they see the penetration of online media usage surpassing traditional media for small businesses. We’ve seen this phenomenon reported in several different studies recently. Most often it’s attributed to the recession and that retailers are looking more critically at their advertising expenditures and are finding […]
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The better our metrics become the more we realize how precious each lead is. Here is a benchmark study from Pontiflex that you may find helpful when measuring your own program. They define basic fields as first name, last name, e-mail address and postal address. Premium information is telephone number, social networking username, geo-targeted information […]
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I was on a speaker’s panel earlier this week and the hot topic was social media. I was surprised at the number of people in a room full of mature marketing, technical and manufacturing people who had Facebook pages, just about everyone. We discussed the value of brands being on Facebook and not surprisingly the […]
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There has been a lot written lately about how newspapers are putting up pay walls around their content so what is free today may cost you to read online in the near future. According to Nieman Journalism Lab, Google responded to an RFI from the Newspaper Association of America to build the system for collecting […]
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I just read a blog post from a respected voice in the print industry and I don’t know whether to laugh or cry. First of all, printers have it tough enough as more content is being published online so we don’t need so many brochures, magazine readership is going down, yellow pages are moving online […]
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ComScore just released data for July 2009 showing that the largest recorded audience ever watched online videos, showing that 158 million U.S. Internet users watched videos during the month. That statistic alone is pretty stunning since there are only about 300 million people in the U.S. If 81% of total U.S. Internet audience viewed video […]
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JGSullivan Interactive, Inc., a leading provider of marketing solutions for major brands, today announced that it has become a part of the Google AdWords Authorized Resellers™ program. Google AdWordsä is an online advertising program designed to help firms of all sizes effectively advertise their products and services at exactly the time their customers are […]
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Here’s another report from Borell Associates that indicates the worst is over for newspapers as their revenue loss hits bottom in 2009 and stays at that level through 2014. Now what? At least we know our independent retailers will have an opportunity to advertise in their local newspaper as the complete collapse isn’t going to […]
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We’ve done a lot of work recently on ROI for Local Search and have come up with some of the best (and most honest) numbers for two different clients that I’ve ever seen in my 30 years of marketing. Well, I can’t share those numbers but I just read on Google’s Retail Blog one […]
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There are a lot of advantages for a brand to provide microsites for their dealers. In addition to controlling the brand message and insuring the most up-to-date information is available to consumers there is also the network effect. If you have to contact dealers individually to get your information on their site or on their […]
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