There is an interesting study out from ROI Research and Performics about how consumers learn about a product on a social network site and how they react to it. We’ve been big proponents of using local search with a link to a local dealer’s microsite that is loaded with your information and the dealers. This […]
Previously we’ve reported on the number of videos that are being viewed each month online. Now we’re seeing how brand marketers are currently using videos online from a TurnHere Internet Video survey. It makes sense for brands to produce online videos as we’ve seen how much consumers like to watch videos online and video is […]
Consumers are expecting to see more and better local information online every day. Here’s a very recent study that shows how car buyers are as influenced by what they see on a local dealer’s site as they are on what they find on the brand site. As a brand manager you should be very nervous […]
Here’s a very good PowerPoint Presentation from The Pew Research Center that will tell you everything you need to know about Twitter users at this point in time. One point that Pew references in their research that isn’t in this presentation comes from a Harvard study. Harvard took a random sample of 300,000 Twitter accounts […]
I had a burning question finally answered last week during a conference session. Kevin Lee, author of “The Truth about Pay-Per-Click Search Advertising” and other search marketing books led the DMA session on how to utilize smart Google online search strategies. The burning question is one I’ve heard often: “If my SEO efforts have given […]
It was standing room only at Bruce Biegel’s Outlook 2010 presentation at the DMA Conference last week. Bruce shared a boatload of research and stats on trends in media spending and marketing budgets. Here’s a quick recap of the winners and losers in marketing budgets for 2009-2010. Winner: Digital and Mobile Media Loser: Traditional Media Winner: […]
I attended the Direct Marketing Association (DMA) annual conference last week and got to hear Martha Stewart speak about her “omnimedia” approach. She addressed a DMA audience struggling to find its sea legs in a volatile marketing environment. I was impressed. Apart from many stories about epicurean adventure, Martha made a very compelling case for her […]
I keep my eye out for studies that give us some indication of what small and medium sized businesses are doing on the internet. This chart is from the BIA/Kelsey Local Monitor study and gives me the feeling that companies just like your independent dealers understand the value of how much time consumers are spending […]
A recent report from the Audit Bureau of Circulation shows that newspaper publishers definitely believe that they will still be printing newspapers in five years. I agree that they still will be printing in five years. They just can’t sell those presses and there are enough people who are in the habit of holding a newspaper […]
TMP’s recent study about how consumers look for product and service information online vs. offline has some really interesting insights into the way consumers use online vs. print. There is a lot to look at here so let’s just focus on 2009. The important news for online is that consumers use the internet earlier in […]