According to a recent report from Borrell Associates the worst maybe over for newspapers as measured by percent of media share. It looks like from this chart newspapers will get back to the not so great 2008 levels by 2014 so at least they’ve hit bottom. Borrell thinks that newspapers have now had the time […]
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Here’s a recent press release from TelMetrics and we’ve seen similar reports from other providers such as Call Source. The trend they’re talking about is how many more advertisers are now tracking phone calls to better determine the effectiveness of their ads. The Internet is so trackable other forms of advertising need to prove their […]
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A recent Pew Internet Report (.pdf) shows an astounding growth in the use of video sharing sites across all age brackets with the totals nearly doubling since 2006. Fully 62% of all adult Internet users have watched a video on sites like YouTube.com. The most surprising statistic for me was how video sharing outpaced such […]
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The Newspaper Association of America just announced a new study that indicates newspapers are a great place for advertisers to spend their money. Here’s a chart that puts newspapers above all other mediums for consumers to check advertising. I’ve watched newspaper readership fall dramatically in the last several years and we’ve seen several go out […]
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A recent article in Ad Age cites a Forrester Study tracking how much time consumers spend on media from 2004 to 2009 and discovered that the Internet usage growth is now flat after a remarkable growth rate of 117% The article goes on with a discussion with a representative from Forrester who believes that people […]
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Permission marketing guru Seth Godin spoke out recently on social networking and businesses interest in it. The video is linked here. Godin echo’s a sentiment I often tell those I connect with on LinkedIn: “This LinkedIn thing is like most things in life. It’s more about what you put in it vs. expecting something back”. […]
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As advertising, especially local advertising, is being reinvented right before our eyes it’s fun to watch new things come into view and then either morph into something worthwhile or go away. Recently in a meeting with a brand manager and their advertising agency the subject of Twitter came up and I think we all agreed […]
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A recent report by Harris Interactive documents how advertisers are moving rapidly away from traditional media to to the Internet and Digital. This chart from the report is really showing a dramatic shift in the way advertising is taking place today relative to a year ago. This is a natural evolution as it follows where […]
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From the Google Blog on July 24, 2009 This is just another advantage to local retailers advertising on Google. We’ve already seen in our studies that by adding the local dealer’s name to a keyword ad the click-thru-rates improve over a national ad and this will help even more. As a brand manager with a […]
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One of the the things that it seems to take awhile for people to understand is how local search advertising is different from local newspaper advertising. Many people new to writing a keyword ad for Google Local immediately relate it to newspaper advertising and think you need to have a promotion going or it won’t […]
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