This recent article on local retail advertising: “FSI’s need more localized approaches” is interesting because it reveals the true weakness of print messaging: “one message for all” in large volume give the best print pricing, but it isn’t effective. This article urges retailers to break away from one-size-fits-all and use more customized approaches in print – […]
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The advertising landscape at the local level is changing faster and faster as newspapers lose readership and even go out of business. To further add to the changing environment I just read an article about print magazines and how they are failing at a faster rate than ever before. Digging deeper into this phenomenon I […]
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While we’ve experienced how difficult it is to get an independent retailer to understand the value of local search advertising recent survey results are showing us that retailers who do make the jump and shift dollars from display advertising to local search and email are very happy with the results. According to a recently released […]
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It’s very easy to document that consumers are spending more time online before they go into a store to make a purchase. For durable goods it’s safe to say that 70% of consumers go online before going into a store. So, how do consumers rate the ads they see as they think about buying? Not […]
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J.D. Power and Associates recently released their semi-annual study on automotive sites and found that the brand sites who recently changed to focus on lower funnel issues like “build a vehicle,” “get a quote” and “find a dealer” suffered in their evaluations by consumers. The study was done with consumers who were interested in buying […]
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Recent surveys show that 82% of consumers use search engines to find local information and the trend has been growing for years as other media usage goes down as you can see from this chart. The power of advertising on search engines is so obvious to us that sometimes we forget to recognize what is […]
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Here’s another reason why localism is going to get better online. Firefox 3.5 was just released and it has an interesting feature called Location-Aware Browsing. Here’s how they describe it. When you come to a site that is designed to present itself based on where you are Firefox asks you for permission to tell the […]
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The straighter you make the path from your PPC ads to your desired customer action, the more likely your customers will not wander off that path.
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I received a robo-call today from Best Buy. It stated that in order to use less paper and increase security that “The Reward Zone program is making some changes” beginning in October. From the Reward Zone website: * Certificates will now be available online and members will be notified via email. To make sure you’re […]
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Not surprisingly but online service coupons site visits are increasing at a significant rate. Here’s a link to comScores May report for the Top 50 U.S. Web Properties. In there you’ll find this chart which indicates a 19% increase to Services – Coupons during May. The largest increase in any category. It makes sense that […]
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