It looks like today is the day that Yahoo integrates more closely with Facebook to make both sites more popular and therefore more valuable to advertisers. The idea seems to be that now you can go to Yahoo.com and access your Facebook interactions right alongside the news, weather and other RSS feeds you’ve organized for […]
The White Pages printed telephone directory in Montreal is now available only if you ask. Can the printed Yellow Pages be far behind? First of all, it’s a wonder that the White Pages even exist at all today as there is an entire generation of cell phone users whose numbers aren’t even listed in the […]
Google search just keeps on winning the monthly search engine game even though Bing has had a major marketing push and comes as the default search engine for Windows 7. So, it still makes sense to us to make sure you’re using Google to it’s potential before worrying too much about the other search engines.
Coupon redemption seems to becoming more fashionable as 61% of households with income over $100,000 have redeemed a coupon within the last six months according to a study released by coupons.com There has been consistent decline in coupon redemption over the past several years until the recession hit. In 2009 coupon redemption increased 27% with […]
Here are new survey results from FedEx that matches so much with what we have seen recently with regard to SMBs moving their local advertising dollars to the Internet. Here you see 32% for web based marketing versus 14% traditional. But they also show a lot of interest in printed materials and further into the […]
Last I looked consumers in the U.S. are viewing about 30 billion videos online per month. Granted, the bulk are coming from YouTube but there is no question that consumers are getting used to and even expecting to see videos online. Here’s the way online retailers are responding to this phenomenon. It’s hard enough for […]
Facebook continues to grow and continues to show a lot of potential for advertisers and, we think, a lot of that potential is for local display advertising. There are several reasons for this rapid growth. The obvious one is that Facebook continues to be popular and surprisingly popular with the older crowd, the crowd that […]
If you’ve been keeping an eye on social media, knowing that it is something big but not knowing how it will change and what a reasonable ROI is, you’re not alone. First, is it working for anyone yet? Ok, this tell us that some companies think it’s working but still most can’t find a way […]
We say “only” 28.1 billion videos were watched online in February because in January Americans watched a staggering 32.4 billion according to comScore Video Matrix Service. Here’s the breakdown for February. This dovetails nicely with the articles I’ve been reading and what we are hearing from clients about the need to add videos to their […]
We don’t often blog about financial rreports but if you’re involved with local advertising and how it’s changing so rapidly, it’s important to keep a close eye on Google. I especially like the part where paid clicks rose 15%, which to me is another indication that online spending is back.