AT&T in Madison, Wisconsin decided to publish a Yellow Pages only directory and offered a White Pages supplement if a homeowner was interested. Only about 2% of the over 600,000 homeowners asked for the White Pages supplement. Here’s the full article. The scary part is that there are still a lot of markets out there […]
Here’s another report about how important the Internet is to selling your products through a local retailer. As a company that provides online ad builders for major brands we continually emphasis the need to expand from allowing local retailers to build and place traditional media to include digital and this study helps to make our […]
Facebook added “only” 320,800 new users in June, which is way off the 7.8 million new users they added in May. Finally, Facebook’s never ending growth is showing a little sign of weakness. Here are a few other statistics about Facebook from an article on MarketingCharts.com A marketer’s challenge is to decide how much effort […]
Save your money on buying in-store kiosks and build out a mobile site instead. First, let’s look at the trend of online research that leads to a retail sale. Ok, this is for all products so if you’re selling anything that’s defined as a considered purchase the percentages are even higher. Most studies conclude that […]
For those of you who are running ad builders for your local retailers this study will help you focus your efforts. This doesn’t surprise us as we work with retailers through our ad builders on a regular basis. What we always talk to our clients about is that the real power and control is in […]
Here’s another in a long list of reports that tells us advertisers are moving ad dollars from print to other media as the recovery slowly moves forward. This chart is from Alan Mutter of Reflections of a Newsosaur It’s not so much that this is happening it is much more about the reason it is […]
There has been a lot written lately about the growth of online advertising revenue and here’s another chart that adds to the storyline that the golden days of online advertising are upon us. The web has been around for a long time so why are so many experts predicting such a rapid growth now? According […]
Lots of different ideas around about how powerful Social will become and what it may morph into. Let’s put to rest any idea that it’s going to replace Search, at least for now. This research was conducted by PowerReviews and the e-tailing group and it tells us that online shoppers don’t think too much of […]
Mary Meeker’s of Morgan Stanley gave a presentation earlier this week in New York at the CM Summit and seems to have dazzled the audience with lots of interesting facts and figures about the Internet. On this slide she compares average CPM across different mediums and supports her view that the golden age of online […]
Here’s a slide from Mary Meeker’s recent presentation in New York at the CM Summit What it demonstrates is the disconnect between where people are spending their time and where advertisers are spending their money. Or, more specifically, the Internet isn’t getting its fair share of advertising dollars and perhaps its best days are still […]