We’ve seen it coming for years but 2010 will go down as the first year ever that advertisers spent more money online than on newspapers in the U.S. I think the biggest reason this didn’t happen sooner is that it’s hard to spend that much money online. Consumers have been spending more and more time […]
Local advertising is being reinvented right before our eyes, as new and exciting marketing tools become available to us on a regular basis. Here’s an example of one, remarketing to consumers who have come to your dealer’s microsite or landing page. Because you just came to this site, we put a cookie in your computer […]
First of all, this study was done by Constant Contact, a company with a vested interest in providing email marketing to businesses large and small. That being said, it is still an interesting view of what your retailers are thinking. What’s interesting is to see how much importance small retailers are putting on all things […]
While newspaper advertising is still an important part of local advertising, it’s not what it used to be nor is it showing any signs of recovering. Here is a chart that shows how other media are doing compared to newspaper advertising in 2010. What this means to a marketer is that you can’t forget the […]
Local marketing continues to get better and more confusing as newspaper readership dwindles and mobile grows. What’s a marketer to do? We already know that Google local search has a tremendous ROI but what happens in the future as more consumers look for retailers from their phones? Here’s some reassuring predictions about local search and […]
What we can do technically often times is way ahead of what consumers want or can afford. Well, as more people get smartphones, the more effective it will be to market to them based on where they are. Take a look at what is happening to smartphone sales right now. Here’s how Flurry Analytics describes […]
How do you target your consumers online? Here’s a recent report from Advertiser Perceptions about display advertising. What is interesting here is the growth in re-targeting, channel and geographic from 2009 to 2010. I’m guessing that the reason for the growth is that technology is getting better and marketers are warming up to the idea […]
Hopefully, you and your company are way past thinking about the value of the Internet in your retail marketing mix, but if not, here is a little more help. This report just came out and it confirms what most marketers already know. If you’re trying to sell to consumers who are in households that make […]
Here’s a new report about the increase in local and national radio revenue in the third quarter of 2010. While National is up a larger percentage than Local, the big dollars are still at the local level. This report fits in with everything else we’ve seen about the shift of local advertising dollars away from […]
Here’s a recent study about consumer expectations for retailers to have mobile sites. If you’re working with your retailers on local advertising/marketing you should be helping them develop mobile sites and the best way to do that is to make it another option in your ad builder. Mobile sites are becoming a huge opportunity for […]