How do you target your consumers online? Here’s a recent report from Advertiser Perceptions about display advertising.
What is interesting here is the growth in re-targeting, channel and geographic from 2009 to 2010.
I’m guessing that the reason for the growth is that technology is getting better and marketers are warming up to the idea that there is more to local marketing than radio, newspaper and television.
We deal daily with brands that are trying to promote themselves in local markets in conjunction with their local retailers and we’ve seen the acceptance of co-branded dealer websites, local search campaigns with co-branded landing pages and most recently re-targeting display ads that follow interested consumers around the Internet.
The Internet has given us tools that allow us to target our most likely prospects in our best markets for relatively few dollars. And, the platform we now have combines a solid brand message with input from the local retailer and tracks every keystroke along the way, so there is no guessing what works and what doesn’t.
Local marketing is being re-invented and it’s fun to be a part of it.