Local advertising is being reinvented right before our eyes, as new and exciting marketing tools become available to us on a regular basis.
Here’s an example of one, remarketing to consumers who have come to your dealer’s microsite or landing page. Because you just came to this site, we put a cookie in your computer (don’t worry, we don’t who you are or what you do on the Internet) that through the Google display network will allow us to show you our display ads as you surf the Internet.
Just watch for our banner ads as you browse:
The idea is to remarket to consumers who have come to your dealer’s site or landing page, as they continue to think about purchasing your product. Car companies are especially adept at remarketing.
Like so many things on the Internet, the cost is very low on a cost-per-click basis, the impressions are high and we can track every click along the way to develop a solid ROI.
The major challenge is to control the dealer’s microsite and landing page, so you can add the proper code and track the results. The answer to that problem is to build co-branded dealer html pages in your ad builder and host the pages for your dealers.
We’re using this technique now on our dealer sites and landing pages and will be happy to share our results with you.
Local marketing is getting better and better.