According to this article in SFGate, the city of San Francisco is trying to pass a law that stops printed Yellow Page directories from being dropped at your door without your permission. The reasoning is that printed Yellow Page directories are expensive for the city to haul away and unnecessary in the age of the […]
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Local advertising continues to change at, if possible, an even faster pace than last year. We’ve read, written and heard a lot about the need for mobile sites as the younger generations rely on their phones more than their computers to access the Internet and to communicate with one another. Here’s a screenshot from a […]
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Here is an interesting report about who has a Facebook fan page by category. For many local retailers a Facebook fan page has become their local web site and as a brand marketer, you have to worry about what they are saying on these pages about your brand. Because a Facebook fan page is so […]
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I think it’s time we renamed local advertising. I don’t know what we should call it but my first thought is to call it the World Wide Local. Here’s one reason why, a Massachusetts dealer’s display ad appears on the Chicago Tribune’s site to a consumer from Massachusetts, who previously visited the dealer’s site. […]
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Our Platform is a marcom portal with an integrated adbuilder that builds brand friendly traditional and new media local advertising communications for retailers. Controlling your brand message at retail has changed dramatically over the last several years and there is more change on the way. That’s a good thing for brand managers who can react […]
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We’re getting close to a real test on whether newspapers can charge for online content to offset the revenue they are losing on their print editions. The New York Times, according to an article in the Wall Street Journal, is planning on charging for online content starting next month. The idea is that you will […]
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It didn’t take long for the reports to come out that Google will launch a Groupon type service in the near future. Remember that Groupon turned down a $6 billion dollar offer to sell to Google just a few months ago. Now Google is testing Google Offers according to a report from Mashable. According to […]
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There are lots of reasons to pick Google over Yahoo/Bing, the most important is that it has the highest consumer usage. And, you can see from this chart, most advertisers agree that Google is the first place to spend their money. The other challenge, besides limited ad budgets, is the overhead it takes to manage […]
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We get asked a lot about whether to do local search campaigns on Google or Yahoo/Bing. The best answer is easy, use both. But the reality is, when you have limited resources and dollars, it’s more practical to use just one. And, the clear choice for one is… There are lots of […]
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The rapid growth of smartphones makes it even more imperative that you have a strategy for local promotions that are mobile friendly. In case you missed this, Google has an app where you can search from your phone via voice commands and the results are based on your physical location. So, if someone is using […]
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