Google local search is a great value to retailers. With Google, retailers only reach potential customers in their market, who are interested in buying what they have to sell, right now. And, a retailer only pays when a customer clicks on their ad. Wonderful, except it’s difficult to explain how this all works to […]
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Here’s another in a long list of reports that demonstrates the move of ad dollars from traditional to new media. This prediction, like all others, shows ad dollars moving to the internet in the next few years. Over a 10% growth in internet spending by 2015. And, it also shows that most of the dollars […]
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Local search advertising is a phenomenal value for local retailers and national brands who help local retailers. Local search ad dollars hit only the most interested consumers in markets where there is a good retailer. Once you decide to help your retailers spend their money (and yours) on local search, the question is which search […]
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According to a recent report from BIA/Kelsey local digital ad growth is to almost double by 2015, growing from $21.7 billion in 2010 to $42.5 billion in 2015. They go on to predict that we are fast approaching the tipping point where digital media will become the dominant segment of local advertising. Here’s why… To […]
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If you’re in the newspaper business, this isn’t a pretty chart. If you’re in the business of promoting your brand through local retailers, this is a very informative chart. The lesson to learn is that newspapers just aren’t what they used to be, they are still significant but you can’t ignore a close to 50% […]
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AT&T’s recent technology survey documents why small businesses (like your retailers) have a Facebook page. The number one reason is that retailers look upon a Facebook page as an advertising tool and that has a lot of ramifications. Print newspaper readership continues to drop and alternative methods for local advertising like Facebook are becoming more […]
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Here’s an interesting report on what advertisers think is going to happen in digital marketing in 2011 as compared to what agencies think. The first point this chart makes is that in 2011 most everyone agrees there will be an increase in spending on digital marketing. The only substantial predicted decline is in Display, where […]
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Here’s another indication that your small retailers increased their usage of social media in 2010 and intend to use it even more in 2011. This report is just another in a long line of indicators that social media sites, primarily Facebook, are becoming more important to small retailers and it’s been said that their Facebook […]
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Local advertising continues to change and what may have been a farfetched media idea a few years ago, should be a part of your plans today. Look at this chart from eMarketer about Facebook penetration in the US. While you may not be convinced that buying display ads on Facebook is right for you, we’ve […]
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emarketer.com recently published an article about auto dealers moving their advertising dollars to the Internet. They based their thesis on an interview with the head of an advertising agency that specializes in automotive dealership advertising. Here is an interesting quote from the owner of the agency, He goes on to point out the need for […]
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