How best to advertise in local markets continues to change from mediums such as the old tried and true newspaper to options that weren’t even in existence a few short years ago, like mobile. Here’s an indication of how quickly ad dollars are moving to mobile. Mobile advertising is the current ultimate in reaching […]
It wasn’t that long ago that we could read articles like this one about how the impact of the internet wasn’t that profound. A few graphs published in the last month illustrate a different story. The first is from a Lexington Institute article with the ominous title POSTAL TRENDWATCH Q3 2011 – USPS Looks To Congress […]
A few weeks ago we reported on the value of a good landing page when it comes to your ROI. This study shows us that moms are more interested in the product than they are about anything else, thank goodness. And, you can’t learn much about a product from a banner ad or a Google […]
Here are the results of a study done by Folyo to try and determine how much it costs to design a basic homepage. They only asked 40 designers but it is still worth noting the results. They go on to try and measure the cost of a landing page and make this observation: The cost […]
The trend continues to be up for online ad spending as the first half of 2011 (H1) is up 23% over the first half of 2010. Here’s the breakdown by category. If this trend continues, as expected, 2011 will be a record year for online ad spending of $31.3 billion surpassing last years spending of […]
We’ve recommended pairing landing pages with banner ads in our MarCom systems for our clients, but now we have solid evidence to support that hunch. A recent Marketing Experiments webinar explored this topic and reported a 285% increase in effectiveness when testing this. Why? Consumers don’t experience as much “mental friction” when things […]
Here’s another in a long line of studies documenting the shift and growth in local advertising from traditional media to digital media. This study was done by BIA/Kelsey and they report that, “SMBs will allocate 30 percent of their marketing budgets to traditional advertising (down from 52 percent in 2010), with the remaining 70 percent […]
It’s been awhile since I’ve seen any research on how search engines are doing. When Bing first came out there was a lot written about how much market share they would take. As it turned out the answer is not much, Google is still getting over 60% of search traffic. This research chart reminds us […]
Here’s a graph from Forrester Research that should help you plan you marketing budget for next year. To put these numbers in perspective to today, Forrester tells us that by 2016 the $76.6 billion spent on Interactive is equal to what is spent on television advertising this year. Search and display make up the bulk […]
Here’s a recent study meant to compare CTRs for mobile ads across competing mobile operating systems. This is interesting beyond comparing operating systems. It shows an average CTR of .52% which is much better than the average .05% we generally attribute to online ads. There are several theories on why the rate is so much […]