Marketing directors who are in the trenches every day realize that big shifts in consumer behavior continue to reshape the marketing landscape, but it sometimes hits us harder when we reflect on how it was just five years ago. Way back in 2006 quarterly revenue from the entire US newspaper industry peaked at $14Billion, while […]
Pew Internet just released a study about how consumers get information about local businesses. Here is part of a chart from that study that compares Internet to newspaper as a source for local business information – other than restaurants, bars, and clubs. Right away we see that the Internet (47%) is more popular for consumers […]
Amazon’s new Price Check app really changes the playing field for local retailers and therefore your brand marketing. The idea is that a consumer in a store, using their smartphone, scans the bar code of a product they are interested in buying. Amazon then provides a description of the product and an easy way for […]
Just to make things a little more confusing for those of us who are deeply involved with retail advertising, Twitter is selling ads and, as you can see from this screen shot, it’s rather expensive to get started if you’re an independent retailer. The minimum spend per month is set at $5,000. That’s a bit […]
Here’s the first look at projected newspaper ad sales for 2011 from the blog, Reflections of a Newsosaur. I can’t find any good news here for newspapers. Even saying the year is over doesn’t work as they are predicting next year won’t be any better. Maybe this is a positive, “The only bright spot was […]
Here is a new study about email vs postal mail, according to a study released in December 2011 by Epsilon Targeting. Data from the “2011 Channel Preference Study”. The point of the survey is that postal mail is still relevant. I think the real point is that to reach consumers locally about new products requires a combination […]
Some ideas are ahead of their time. Like the Google Catalogs idea that disappeared in 2009 and has now reappeared as an app for Android and iPad. Here is a link to Google’s video about Google Catalogs and this copy from their blog, “Google Catalogs features more than 125 brands you know and love like Nordstrom, […]
I don’t think we have ever seen anything like the growth predicted in the usage of tablet computers. Only 5.8% of internet users used a tablet computer in 2010, by 2014 the percentage will grow to 35.6%. You can throw out all the old records for adoption of new technology because this will beat everything […]
Here’s another indication of the effect digital advertising is having on traditional media advertising spend. Things were looking less bad throughout most of 2010 for magazines compared to the horrible declines of 2009, but at the end of last year and continuing through this year it’s been mostly downhill, again. In an article from the […]
In a recent report from comScore we see that the Fixed Internet is an overall preference over newspapers when it comes to methods used by females to do price comparisons. This is the first time I’ve seen the term “Fixed Internet” in a research report and I think it’s a good way to delineate and therefore […]