According to a recent study by MarketLive, 39% of consumers who have opted in to receive emails from a retailer, would like to hear from the retailer on a weekly basis. This is one of those surveys that you want to have in your files because invariably someone asks how many email touches is too […]
It never hurts to remind ourselves of the popularity of online research by consumers. Here’s a survey that makes that point. And, then again, it makes the point that 30% of consumers still don’t go online before they go shopping. And, those that do research online, use a lot of different approaches. If you’re in […]
We keep seeing examples of how local advertising is changing. Google + just launched their local pages for small businesses. This was expected ever since Google + was launched as a direct competitor to Facebook. Now it looks like Google is connecting the data in a dealer’s Places Page to their Google + Page. Lots […]
The value of Facebook is much greater than its cost to advertisers. Here is an insightful article about Ford Focus and Facebook from the Wall Street Journal Online. One major takeaway from the article is that Facebook did a fantastic job for Ford via a free page on Facebook that went viral. Who needs to […]
Finally, digital advertising is starting to get more emphasis according to agencies. This report is coming out at the perfect time as clients are starting to plan for 2012. Clients are thinking about digital, mostly at the expense of print and radio, according to this report. It’s about time as the ROIs for digital advertising […]
Advertising on Facebook just got more interactive. Now, Facebook page owners can run an ad to promote any post they’ve added to their page. So, the ads can now contain videos, photos, events, questions, status updates, and links. And, according to Facebook, “If the people you reach have friends who are fans of your Page, […]
With all the talk about how much of our money is wasted by the federal government, it’s good to see them saving money for a change. The US Government recently announced that it’s getting rid of issuing paper checks, in favor of Direct Deposit or a prepaid debit card that will be funded electronically. Finally. […]
It’s been awhile since I’ve seen a report on search engine market share and now that I see one, I see that not much has changed. Here’s the latest report from Experian Hitwise for last month. Google dominates at 66.12%. Google is going up, everyone else is losing market share. I think when Bing first […]
A recent survey from CompTIA, a trade association in the IT industry, revealed some interesting behavior from the Small & Medium Business (SMB) community. If you’re like our clients, you’re very interested in how your channel partners are using social media to reach their customers. Obviously, SMB’s are active users of our clients’ Ad-Builder/MarCom portals so this is particularly […]
It’s going to be very interesting to watch the growth of tablet computer usage during the next several months as Amazon and others are coming out with cheaper, better and faster tablets every week or so. Here’s where things stand now according to comScore: For the record, non-computer device usage last quarter was 6.2%, so […]