Finally, digital advertising is starting to get more emphasis according to agencies.
This report is coming out at the perfect time as clients are starting to plan for 2012. Clients are thinking about digital, mostly at the expense of print and radio, according to this report.
It’s about time as the ROIs for digital advertising have been phenomenal for years but agencies and clients have not been able to embrace the new media. Or, maybe agencies have been slow to respond to their clients’ interests.
There are lots of reasons for this. One is that digital media is changing so quickly that it’s hard to focus on one target without quickly being distracted by another way to do things. Agencies know traditional media and it’s hard for them to change their ways. It’s hard for agencies to make money on digital because it’s relatively cheap, so they don’t push it as much.
There are lots of reasons.
No matter though, nothing can withstand the force of a medium whose time has come. And, it’s time to make digital a major part of your 2012 plans, because now you know your competition is going digital.