According to a recent report from BIA/Kelsey local digital ad growth is to almost double by 2015, growing from $21.7 billion in 2010 to $42.5 billion in 2015. They go on to predict that we are fast approaching the tipping point where digital media will become the dominant segment of local advertising. Here’s why… To […]
If you’re in the newspaper business, this isn’t a pretty chart. If you’re in the business of promoting your brand through local retailers, this is a very informative chart. The lesson to learn is that newspapers just aren’t what they used to be, they are still significant but you can’t ignore a close to 50% […]
AT&T’s recent technology survey documents why small businesses (like your retailers) have a Facebook page. The number one reason is that retailers look upon a Facebook page as an advertising tool and that has a lot of ramifications. Print newspaper readership continues to drop and alternative methods for local advertising like Facebook are becoming more […]
Social media is popular, we just don’t know how important it is to the purchase process and therefore we don’t know how much time, effort and money we should be spending on social media. Here’s another report that indicates that social sites are important to online purchase decisions. Search is important by itself, I think […]
Here’s an interesting report on what advertisers think is going to happen in digital marketing in 2011 as compared to what agencies think. The first point this chart makes is that in 2011 most everyone agrees there will be an increase in spending on digital marketing. The only substantial predicted decline is in Display, where […]
Here’s another indication that your small retailers increased their usage of social media in 2010 and intend to use it even more in 2011. This report is just another in a long line of indicators that social media sites, primarily Facebook, are becoming more important to small retailers and it’s been said that their Facebook […]
Local advertising continues to change and what may have been a farfetched media idea a few years ago, should be a part of your plans today. Look at this chart from eMarketer about Facebook penetration in the US. While you may not be convinced that buying display ads on Facebook is right for you, we’ve […]
emarketer.com recently published an article about auto dealers moving their advertising dollars to the Internet. They based their thesis on an interview with the head of an advertising agency that specializes in automotive dealership advertising. Here is an interesting quote from the owner of the agency, He goes on to point out the need for […]
The New York Times published an interesting article about Google Search and J.C. Penny on Sunday and it’s loaded with interesting tidbits of information. The article is about how J.C. Penny used a wide array of sites to link to their site thereby tricking Google into thinking the J.C. Penny site was worthy of being […]
This week’s release of the new Firefox browser’s Do Not Track feature might do something eventually, but for today, it’s just a checkbox you can flick on or off.