Social marketing is on a fast track to become a part of our everyday marketing plans and efforts. And, Facebook may lead the way, unless they mess up the security and privacy issues that have plagued them for sometime. Like this feature: So, Facebook will allow my friends to check me in to places? So, […]
This is an important year for newspapers. First, take a look at these trend lines, remember that the Internet includes online versions of newspapers. While the Internet numbers jump around quite a bit, they do show an upward trend, the Newspaper category is in an undeniable steady decline. Where people get their news is important […]
I think it’s time we renamed local advertising. I don’t know what we should call it but my first thought is to call it the World Wide Local. Here’s one reason why, a Massachusetts dealer’s display ad appears on the Chicago Tribune’s site to a consumer from Massachusetts, who previously visited the dealer’s site. […]
Being in the newspaper business can’t be that much fun today, they’re struggling to keep local advertising dollars coming their way, as printed newspaper readership keeps going down. Groupon is getting a lot of press as they were the first ones to break through with local group buying in a big way but newspapers can […]
Every year at this time we like to look back to see what the major changes were in local advertising techniques during the past year and from there project what will happen in the coming year. It’s really easy this year to see that mobile will be an important part of what we do in […]
As you plan your marketing budgets for 2011 it’s important to look at the trends over the past few years and here’s a good chart from eMarketer that will help you see how consumers spend their time. This report would be much better if they separated TV and video into two categories, as it’s difficult […]
Next year is supposed to be the year of mobile marketing as the number of smartphones grows dramatically. Here’s a report from Chitika that indicates most sites aren’t ready just yet and that’s something you can take advantage of. We think that the explosion of mobile devices will most directly affect the way your local […]
Now is the time of year when we evaluate the past and look toward the future. Here’s a report from Wells Fargo/Gallup that tells us our small businesses are starting to feel better about their future. And,that’s good for all of us. Since many of our retailers fall into this category and/or sell products to […]
We’ve seen it coming for years but 2010 will go down as the first year ever that advertisers spent more money online than on newspapers in the U.S. I think the biggest reason this didn’t happen sooner is that it’s hard to spend that much money online. Consumers have been spending more and more time […]
Local advertising is being reinvented right before our eyes, as new and exciting marketing tools become available to us on a regular basis. Here’s an example of one, remarketing to consumers who have come to your dealer’s microsite or landing page. Because you just came to this site, we put a cookie in your computer […]