The Internet is a wonderful thing as it brings us new and better ways to advertise in local markets. However, two of the challenges are to stay current with the technology and the terminology. The IAB just released Targeting Local Markets: An IAB Internet Advertising Guide and at the very end they show this chart.
Of course nothing is perfect and some of these definitions overlap one another. For example, Google search is also IP-based so they know someone is in Cleveland when they search for ” lawn mower” and Google shows a local Cleveland retailer’s ad. Google also fits the Search definition as it reacts to someone searching for “lawn mowers in Cleveland” and will show the same local retailer’s ad.
GPS is a more accurate version of the IP based process and for now is mostly associated with mobile searches where we can determine your map coordinates through your phone.
The technology is changing and somewhat confusing so I applaud the IAB for adding some definition to our discussions.
Now, tell me what you think “cloud computing” means today.