Google just announced Instant Previews where you will see an enhanced thumbnail preview of the site you’re interested in, including highlighting relevant copy from the site. What’s interesting is how important your local dealer sites are becoming, as this example bel0w shows. In this case a consumer searching for a local KitchenAid dealer gets quickly […]
First of all, online display ads are up 22% over 3rd quarter of last year. And, Facebook is by far the leading player in display ads. While we spend most of our time thinking about local Google AdWords, we’ve got to keep our eye on all that is happening with Facebook, too. This chart […]
It’s being reported today that Google is changing Sponsored Links to Ads on their SERP (red circles added). No one seems to know exactly why they are making this change but let’s hope it is just making life easier for everyone. After all, they are ads.
One thing about the Internet and marketing is that things keep changing…for the better. Google is now rolling out Places and to some degree it’s another game changer for brand managers looking to advertise in local markets through local dealers. Here’s what it looks like (I added the red circles): You may not see this […]
This might be good news for marketers, mobile users prefer using a browser over using apps for shopping tasks. This is good news because trying to promote a product on mobile apps is going to be a confusing if not impossible task as there are so many to deal with. If, on the other hand, […]
Google, according to this blog entry, is testing Boost in several markets to a select number of small businesses. The first step is for a small business to have a Places page and from that data Google has simplified the setup and ordering process for local online search ad campaigns. Here’s the setup screen: The idea […]
Here’s another sign that printed Yellow Pages aren’t as popular as they used to be. The Seattle city council voted 8 -1 to force Yellow Page publishers to allow homeowners to decline to receive the printed directories this coming year. One of the reasons? “O’Brien, a former Sierra Club leader, has said cutting down on […]
I was struggling to read a QR Code on a colleagues’ business card recently (after three tries I lost interest) then saw Heidi Tolliver-Nigro’s blog “Ever Tried to Download a QR Code Reader?” today. She struck a chord, judging by the number of comments to the blog. While QR codes are novel, they won’t receive widespread acceptance […]
Trying to develop a marketing strategy for local advertising is a difficult task today as consumers are abandoning the tried and true print mediums for online sources of information. While gaining brand presence on social sites isn’t on the top of the list of things to do (Google local-search is number 1) it’s worth experimenting with. […]
TMP Directional Marketing’s fourth annual Local Search Usage Study came out recently and it’s loaded with good information. Here’s a good overview chart taken from the study. It’s telling us that online continues to grow year over year as the place consumers go for local business information and Local Search should continue to be a […]