According to their blog, here’s what Google demonstrated at yesterday’s Interactive Agency Bureau’s MIXX Conference in New York, during their keynote address entitled “Display 2015 Smart and Sexy” :
The Teracent technology is really exciting for marketers who are trying to combine national display ad buys with landing pages customized by the local dealer. It sounds like that dream may becoming a reality fairly soon. We’ll keep an eye on this for you, when they’re ready we’re ready.
Here’s another prediction from this blog entry:
That’s exciting, too.