We’ve known it for sometime that the Internet has changed the way people shop for products. It’s not good enough anymore to trust in-store displays or even salespeople as the majority of consumers do research well before they get in their cars and head for a retailer. According to a recent Pew study 58% of […]
According to their blog, here’s what Google demonstrated at yesterday’s Interactive Agency Bureau’s MIXX Conference in New York, during their keynote address entitled “Display 2015 Smart and Sexy” : The Teracent technology is really exciting for marketers who are trying to combine national display ad buys with landing pages customized by the local dealer. It sounds […]
The Internet is a wonderful thing as it brings us new and better ways to advertise in local markets. However, two of the challenges are to stay current with the technology and the terminology. The IAB just released Targeting Local Markets: An IAB Internet Advertising Guide and at the very end they show this chart. […]
Total advertising money spent locally is increasing in spite of the fact that traditional local advertising spending is down. During a recession local retailers think harder about every advertising dollar they spend and it’s becoming clear that they are seeing the value of online advertising according to this survey. We’ve seen this happening in the […]
There are lots of reasons why a brand wants to have an online ad builder. Controlling the brand message all the way down to retail is the best reason. Followed closely by saving production costs. Well, now there’s a third and it’s just as important as the other two. Brand managers need a tool […]
The latest numbers are out on who is winning the search wars and it’s still Google. What’s important about this month is that it is the first time that Bing has beaten Yahoo. As you can see Bing’s growth has been at the expense of Yahoo and the floundering AOL sites. Google has been strong […]
Here are the results from a study by Harris Interactive that asked marketers what works best in reaching local markets. These results are right in line with what our clients are asking for in the ad builders we build for them. More than ever brand managers want digital outputs in addition to the more traditional […]
Here’s a good benchmark for setting your advertising budget as it relates to online spending. Well said.
Here’s an interesting report from WebVisible documenting how much small and medium size businesses are spending on search advertising. You can download the full report here. We have to remember that these numbers are taken from a wide variety of SMBs and include florists to doctors. However it’s inescapable to conclude that the idea of […]
I’m picking up this story from the Guardian in England, so I won’t vouch for their numbers but even if they’re half right this should put a scare into US newspapers thinking of putting up a paywall for their content. The Guardian story claims that almost 90% of the Times of London online readers have […]