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Paywalls Still in Doubt

April 29, 2013

If you’re involved in local advertising you’re naturally interested in the viability of local newspapers. As consumers move online and away from the printed copies of newspapers, the papers built great internet sites for consumers. Unfortunately, the banner ad revenue never equaled the decline in print advertising so they went to the idea of paywalls […]

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Dealer Websites as Important as Brand Site

April 22, 2013

Many brands spend lots of time and money on their brand site and leave their best dealers to fend for themselves when it comes to online content for their sites. Here is an interesting chart from an article on that shows that consumers shopping for a car are as likely to be influenced by […]

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Google AdWords vs. Printed Newspaper Ads

April 10, 2013

Newspaper ad sales continue to fall as Google ad sales continue to climb. The chart shown here is from a post on Reflections of a Newsosaur and clearly makes the case that ad dollars are going digital at the expense of printed newspaper ads. This still understates the move from print to digital because so […]

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The PC is Dead?

April 8, 2013

The changes in local marketing have been phenomenal in the last several years, driven by changes in consumer behavior which were in turn driven by technological changes. Well, just when you figured out the difference between a widget and an app, along comes another dramatic shift in technology.   From an article on we […]

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Traditional Media and Millennials

March 22, 2013

We track a lot of studies about how consumers are moving away from traditional media to digital but every so often we are reminded that this isn’t an either or decision, print is still important. This chart is from an article on and tells us that young people, the ones you would think would never […]

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Consumers Tire More Easily Online

March 20, 2013

How do consumers shop for your products? There is a lot of great research out there that documents how consumers go online to get product information before making a decision. Google has some great information on their site Here is one of the many insights they share with regard to consumers who are shopping […]

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More Proof That Ad Dollars are Moving to Digital

March 18, 2013

There have been so many studies supporting the idea that brands are recognizing the change in consumer behavior and are reacting by moving ad dollars from traditional media to digital. While this study from doesn’t break down national advertising vs. local advertising, the logic should be the same. If consumers are relying more on […]

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The Closer They Are the More They Look

March 11, 2013

Here’s an interesting report that should be of great importance to local retailers, yet they probably will never run across it.  It’s from an article on                           The Closer Users Are To A Business, The More Likely They Are To Click Through A Mobile Banner Ad For That Business   It all makes perfect sense: […]

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Showrooming is a Tough Problem for Retailers to Solve

March 5, 2013

Showrooming  is a relatively new phenomenon in shopping and it’s a tough problem for retailers to solve.  It’s when a consumer with a smartphone is in a retail store and they use their phone to find the product they are looking for online at a better price.  What’s a retailer to do?   The above chart […]

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Moving Marketing Dollars from Traditional to Digital

March 1, 2013

This study  from  is showing that digital advertising continues to grow as traditional media marketing spending continues to decline.   From the report:  In this latest survey, CMOs forecast a 2.7% decline in traditional advertising spend over the next 12 months, after predicting a 1.9% decrease in August 2012, an 0.8% decrease in February […]

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