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Use Online to Drive Retail Results

March 31, 2015

We published a blog post in late 2012 entitled “Majority of Sales will be “Web-Influenced” in 2015” which reflected on research by Forrester comparing online only, retail only, and web-influenced retail.  Given how many have historically characterized the impact of online as “only e-commerce” which is small in comparison to traditional retail, it was worth […]

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auto dealer advertising trends

Auto Dealers’ use of digital marketing is the canary in the media coalmine

November 21, 2014

We’ve been tracking the advertising behavior of small and medium businesses (SMB’s) for years, noting the dramatic increase in social media and promotions instead of traditional advertising spending (see recent videos and blogs).   A recent report published by Borrell Associates on the Automotive Advertising outlook adds fuel to the fire. Here are some highlights: […]

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Changing Consumer Behavior and Implications for Local SEO & SEM

October 14, 2014
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CMO’s disappoint CEO’s – as marketing changes the pressure is on

July 30, 2014

After reading the news of three CMO’s being released last week I began to dig around for some research to give more context to the challenges faced by today’s CMO.  This topic caught my attention when I read some global research by Accenture last year – and became the subject of a popular video blog we […]

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Retailers beware – Showrooming 2.0 is upon us

June 23, 2014

New Amazon Fire phones go on sale this week, and are available for pre-order now.  Normally a new phone wouldn’t provoke a blog post, but the technologies in this one (I predict) will cause a cascade of new developments that raise the bar with the entire industry – and that is something to notice.  Check […]

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Great example of social media promotion with your channel

June 10, 2014

I’m impressed with the latest social-media based promotions from Omni Hotels & Resorts.  (Full disclosure: Omni Hotels & Resorts is one of our clients).  The Father’s Day promotion sent today leverages the Throw Back Thursday idea that is popular on Facebook and asks fans to post their photo of Dad on Instagram, follow the Omni […]

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Your brand experience increasing involves software

February 11, 2014

Back in the last century, Bill Gates (paraphrasing here)said that we would know the Internet had finally arrived when we stopped talking about it.  I believe that day has arrived, as we think nothing of researching, buying, interacting, posting, checking in, etc. online.   It’s pervasive.  What we need to keep thinking about is how […]

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Now Even Older People Choose Online Over Printed Newspapers for News

July 15, 2013

There isn’t much good news for printed newspapers when it comes to their remaining relevant to today’s consumers.  The last hope seemed be that older people (55-plus) were still loyal to print and that fact has kept a lot of advertisers spending money in print. A recent study now may be breaking down that last […]

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Todays biggest challenge for CMO’s

June 5, 2013

The biggest challenge for those responsible for marketing organizations today is addressing the consumer transformation from traditional to online. That’s not just me saying that, a recent CMO survey by Accenture reported that.  They surveyed over 400 senior marketing officers in 10 countries and found that 7 in 10 CMOs expect the marketing function to […]

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Owned Media is a Big Hit with Dealers

May 10, 2013

Local advertising is changing in many ways and Borrell Associates has been tracking the way local retailers are spending their local advertising dollars and the move to spending on local promotions is very clear from this chart. You can download this chart here and from the Executive Summary you’ll read where Borrell Associates feels that […]

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