It never hurts to remind ourselves of the popularity of online research by consumers. Here’s a survey that makes that point. And, then again, it makes the point that 30% of consumers still don’t go online before they go shopping. And, those that do research online, use a lot of different approaches. If you’re in […]
We keep seeing examples of how local advertising is changing. Google + just launched their local pages for small businesses. This was expected ever since Google + was launched as a direct competitor to Facebook. Now it looks like Google is connecting the data in a dealer’s Places Page to their Google + Page. Lots […]
Finally, digital advertising is starting to get more emphasis according to agencies. This report is coming out at the perfect time as clients are starting to plan for 2012. Clients are thinking about digital, mostly at the expense of print and radio, according to this report. It’s about time as the ROIs for digital advertising […]
Here is a graphic from The Wall Street Journal Online that shows how your credit card usage can lead to a targeted ad online. I really like targeted advertising because it should be more effective for the advertiser and, within reason, more relevant to consumers. Most often that sounds like a win/win. But occasionally I think we […]
Here’s another study that demonstrates the value of local online advertising. It’s an old story that most of us have accepted years ago, consumers research online and then buy offline. This is especially true for considered purchases where the cost of the product is substantial enough that a consumer wants to make sure they are […]
It’s been awhile since I’ve seen a report on search engine market share and now that I see one, I see that not much has changed. Here’s the latest report from Experian Hitwise for last month. Google dominates at 66.12%. Google is going up, everyone else is losing market share. I think when Bing first […]
A recent survey from CompTIA, a trade association in the IT industry, revealed some interesting behavior from the Small & Medium Business (SMB) community. If you’re like our clients, you’re very interested in how your channel partners are using social media to reach their customers. Obviously, SMB’s are active users of our clients’ Ad-Builder/MarCom portals so this is particularly […]
It’s going to be very interesting to watch the growth of tablet computer usage during the next several months as Amazon and others are coming out with cheaper, better and faster tablets every week or so. Here’s where things stand now according to comScore: For the record, non-computer device usage last quarter was 6.2%, so […]
How best to advertise in local markets continues to change from mediums such as the old tried and true newspaper to options that weren’t even in existence a few short years ago, like mobile. Here’s an indication of how quickly ad dollars are moving to mobile. Mobile advertising is the current ultimate in reaching […]
It wasn’t that long ago that we could read articles like this one about how the impact of the internet wasn’t that profound. A few graphs published in the last month illustrate a different story. The first is from a Lexington Institute article with the ominous title POSTAL TRENDWATCH Q3 2011 – USPS Looks To Congress […]