A lot of people wonder what a reasonably good clickthrough rate is. Well, here is a good chart for setting your expectations. I’m sure that .09% doesn’t sound all that good to you but if you’re paying on a pay-per-click basis this may not be such bad news. The intent of this study was to […]
If you want to see what the Internet will be like in the next several years the best place to look is on a nearby college campus. Take a look at this recent report about the use of hand held devices to access the Internet. This is good news for local advertising as most of […]
Google just announced Instant Previews where you will see an enhanced thumbnail preview of the site you’re interested in, including highlighting relevant copy from the site. What’s interesting is how important your local dealer sites are becoming, as this example bel0w shows. In this case a consumer searching for a local KitchenAid dealer gets quickly […]
First of all, online display ads are up 22% over 3rd quarter of last year. And, Facebook is by far the leading player in display ads. While we spend most of our time thinking about local Google AdWords, we’ve got to keep our eye on all that is happening with Facebook, too. This chart […]
Here’s another way you can track the effectiveness of local Google ad campaigns for your retailers. Google is starting to add phone tracking numbers for AdWord campaigns. When a retailer setups their AdWords campaign (or you do it for them) Google now offers a phone number (free) that can be added to the text. The […]
One thing about the Internet and marketing is that things keep changing…for the better. Google is now rolling out Places and to some degree it’s another game changer for brand managers looking to advertise in local markets through local dealers. Here’s what it looks like (I added the red circles): You may not see this […]
This might be good news for marketers, mobile users prefer using a browser over using apps for shopping tasks. This is good news because trying to promote a product on mobile apps is going to be a confusing if not impossible task as there are so many to deal with. If, on the other hand, […]
Google, according to this blog entry, is testing Boost in several markets to a select number of small businesses. The first step is for a small business to have a Places page and from that data Google has simplified the setup and ordering process for local online search ad campaigns. Here’s the setup screen: The idea […]
Here’s another sign that printed Yellow Pages aren’t as popular as they used to be. The Seattle city council voted 8 -1 to force Yellow Page publishers to allow homeowners to decline to receive the printed directories this coming year. One of the reasons? “O’Brien, a former Sierra Club leader, has said cutting down on […]
Trying to develop a marketing strategy for local advertising is a difficult task today as consumers are abandoning the tried and true print mediums for online sources of information. While gaining brand presence on social sites isn’t on the top of the list of things to do (Google local-search is number 1) it’s worth experimenting with. […]