What we can do technically often times is way ahead of what consumers want or can afford. Well, as more people get smartphones, the more effective it will be to market to them based on where they are. Take a look at what is happening to smartphone sales right now. Here’s how Flurry Analytics describes […]
How do you target your consumers online? Here’s a recent report from Advertiser Perceptions about display advertising. What is interesting here is the growth in re-targeting, channel and geographic from 2009 to 2010. I’m guessing that the reason for the growth is that technology is getting better and marketers are warming up to the idea […]
Hopefully, you and your company are way past thinking about the value of the Internet in your retail marketing mix, but if not, here is a little more help. This report just came out and it confirms what most marketers already know. If you’re trying to sell to consumers who are in households that make […]
Here’s a new report about the increase in local and national radio revenue in the third quarter of 2010. While National is up a larger percentage than Local, the big dollars are still at the local level. This report fits in with everything else we’ve seen about the shift of local advertising dollars away from […]
Here’s a recent study about consumer expectations for retailers to have mobile sites. If you’re working with your retailers on local advertising/marketing you should be helping them develop mobile sites and the best way to do that is to make it another option in your ad builder. Mobile sites are becoming a huge opportunity for […]
Google just announced Instant Previews where you will see an enhanced thumbnail preview of the site you’re interested in, including highlighting relevant copy from the site. What’s interesting is how important your local dealer sites are becoming, as this example bel0w shows. In this case a consumer searching for a local KitchenAid dealer gets quickly […]
The New York Times is reporting this morning that Ask.com is no longer a search engine and instead is returning to being a question-and-answer service. Lots of lessons to be learned here, the most important of which is to be nimble. AskJeeves and then Ask.com hit the market with a lot of fanfare and when […]
First of all, online display ads are up 22% over 3rd quarter of last year. And, Facebook is by far the leading player in display ads. While we spend most of our time thinking about local Google AdWords, we’ve got to keep our eye on all that is happening with Facebook, too. This chart […]
It’s being reported today that Google is changing Sponsored Links to Ads on their SERP (red circles added). No one seems to know exactly why they are making this change but let’s hope it is just making life easier for everyone. After all, they are ads.
Here’s another way you can track the effectiveness of local Google ad campaigns for your retailers. Google is starting to add phone tracking numbers for AdWord campaigns. When a retailer setups their AdWords campaign (or you do it for them) Google now offers a phone number (free) that can be added to the text. The […]